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The three-year-old startup markets healthy condiments and other products under the Primal Kitchen brand.

New initiatives from the two giants are the latest examples of leading CPGs launching or partnering with product incubators to find and foster innovation outside their own four walls.

WestRock Company and KapStone Paper and Packaging Corporation have agreed to a $4.9 billion deal that would enable WestRock to acquire all outstanding shares of KapStone for $35 per share and approximately $1.36 billion in net debt.

Publix is offering deals on more than a dozen brands through a "Greatness in Grilling" sale.

Coca-Cola Co. and Mondelez International activated their sponsorship of the National Collegiate Athletic Association’s Division I Men’s Basketball Tournament at Publix with a sweepstakes awarding five winners with a trip to the 2019 "Final Four" games in Minneapolis.

Ahold Delhaize's Food Lion united Coca-Cola Co., Kellogg Co., Kraft Heinz Co., Mondelez International and Georgia-Pacific for its annual "Hollywood Holidays" bulk-purchase incentive.

Ahold Delhaize's Hannaford is tying in to the Food Marketing Institute Foundation's designation of September as "National Family Meals Month" with a "Family Meals" sweepstakes.

Find out where former Walmart and CVS execs landed.

Publix united 15 brands last month for a "Street Cuisine Sale."

After two years of experimenting with different summer campaigns, Kroger has revived the "Red, White & Barbecue" program it introduced in 2015.

Meijer is activating its sponsorship of the National Collegiate Athletic Association's Big Ten Conference and teaming up with multiple CPGs to promote tailgating needs for football season.

Albertsons Cos. reprised its annual “Stock Up Sale,” this year tying the promotion to its Gas Rewards program.

To the surprise of this writer at least, Americans voted and officially approved Kraft Heinz to roll out Heinz Mayochup, a blend of mayonnaise and ketchup. Before green-lighting the condiment, Heinz ran a social campaign asking consumers for their blessing in the product and name.

Ahold Delhaize's Food Lion is running its second annual October fundraiser for veterans group Hope for the Warriors, this year tying donations to bulk purchases.

Ahold Delhaize's Hannaford is reprising the "Savor the Flavors of Summer" sweepstakes it introduced last year.​​​​​​​

Nestlé expands its offerings by becoming Starbucks' retail partner; Coca-Cola dives into the category by acquiring UK-based Costa.

Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

BJ's Wholesale Club is once again partnering with General Mills and Kellogg Co.

Ahold Delhaize's Food Lion united more than 80 brands last month for a "Back to School Savings Bonus" campaign.​​​​​​​

Southeastern Grocers is spotlighting products for outdoor entertaining with a "Taste of Summer" campaign.