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Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign. 

The Kraft Heinz Company continued its corporate transformation, bringing on Diana Frost as chief growth officer for Kraft Heinz Canada.

The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists. 

Calling 2019 a “very difficult year” for the company, CEO Miguel Patricio said Kraft Heinz is now seeing the beginning of stabilization.

The Kraft Heinz Company bolstered its leadership team as part of the next phase of its turnaround strategy, naming a new president of U.S. sales and a new U.S. chief growth officer.

Petrova joins the company from Conagra Brands, where she was director and head of its supply chain business in Canada.

The Planters snack nut portfolio net sales were approximately $1 billion in calendar year 2020 and are expected to grow at the company's long-term organic growth target.

The Kraft Heinz Company revealed the next step in its turnaround: an operating model centered on five pillars that cuts costs by $2 billion, increases marketing spend by 30%, and sells off some of its cheese businesses.

The campaign might have once been more fitting for April Fool’s Day, but it landed perfectly in today’s world of vaguely defined days.

The chief growth officer for Kimberly-Clark has joined the board for Neustar, a global information services and identity resolution company.

Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

Did you or someone on your team recently take a new role? We want to hear about it!

During this virtual discussion, thought leaders in the TPM trenches share experiences, figure out the new rules, and explore what TPM/O might look like in a post-COVID future, as well as where revenue growth management fits in. 

Aldi is shining a spotlight on a new, ongoing program that highlights low-priced and deeply discounted SKUs. Items that are "Aldi Savers" are among the hard discounter's "lowest of our low prices," the retailer claims on its U.S. website.

It was not long before Dewey’s Bakery and Farm & Oven Snacks figured out that they had something much bigger if they merged. Here, we ask the newly formed partners five questions for integrating the two brands.

More than ever, brands must continually keep up with technology to stay close to consumers.

The former Tyson president also held roles with Newell Brands and Kraft Foods Group.

Brown will lead its global procurement strategy, overseeing its relationships with the supplier community to improve supplier diversity, as well as develop its connected and sustainable treating and snacking business.

Over a period of just 45 days, the footwear retailer and manufacturer donated over 860,000 pairs of its Classic clogs to healthcare workers — a feat made even more impressive given its ideation-to-execution timeline of a mere five days.