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06/01/2019 -
Greg Kearns came from the agency world, starting in more traditional advertising with Hill Holliday in Boston and mostly with financial services clients. He saw shopper marketing as a growing discipline in the ad industry and was lucky enough to land with JWT Action (Geometry Global).

11/17/2017 -
In a world where shopping trips are no longer limited to a fixed place in time, retailers and brands need to work together to reach shoppers at the right time with the right offer, appealing to those with short attention.

12/21/2017 -
Steady improvements in a variety of areas has Johnson & Johnson's supply chain earning accolades from a number of sources.
Justine Greenwald

08/01/2019 -
Promotions at Kimberly-Clark, Walgreens and more.

06/01/2018 -
The Power of She aka “Fearless Girl” campaign from McCann New York and State Street Global Advisors was presented with the Grand Effie trophy (best in show) on May 31 at the 2018 North American Effie Awards Gala in New York.

05/16/2018 -
Caregivers offer up so much time and energy for the people they’re caring for that it can be overlooked just how stressful shopping for someone in need can be. Kimberly-Clark and the Depend brand call this “care shopping.”
CGT business and technology awards 2017 teaser image

12/21/2017 -
Saluting a year’s worth of exemplary consumer goods executives and organizations.

03/21/2018 -
Ahold Delhaize's Hannaford is uniting SC Johnson, Clorox Co., Unilever, Kimberly-Clark and Reynolds Consumer Products for a spring cleaning bulk-purchase incentive.

03/16/2018 -
Ahold Delhaize's Hannaford recently wrapped a "Wholesome Home Cooking" campaign raising money for child nutrition.​​​​​​​

08/12/2019 -
As part of efforts to elevate the launch of its Special Delivery diapers at key retail partner Target, Kimberly-Clark's Huggies tapped Geometry to stage two experiential events in the retailer's home market.

09/04/2018 -
Ahold Delhaize's Food Lion united more than 80 brands last month for a "Back to School Savings Bonus" campaign.​​​​​​​

04/19/2018 -
Ahold Delhaize's Hannaford is tying in to April's designation as "Earth Month" with a variety of tactics.

12/13/2017 -
Meijer and Kimberly-Clark's Huggies are building on their fifth annual campaign benefitting for the National Diaper Bank this year by adding a sweepstakes.

05/16/2018 -
At Target stores, Kimberly-Clark saw that Huggies Little Movers diapers were taking a hit from value brands.

09/25/2017 -
Kimberly-Clark designs integrated campaign based on knowledge of drug chain’s shopper
Tony Dunning

04/18/2018 -
Shelfbucks expanded its board of directors with the appointment of industry veteran and Shopper Marketing Hall of Famer Tony Dunning.

05/23/2018 -
Target is kicking off summer by joining with Walt Disney Co. to stock an exclusive collection of licensed Mickey Mouse merchandise.

03/06/2018 -
Kroger and Procter & Gamble's Tide activated their joint sponsorship of JTG Daugherty Racing to run a "We Win, You Win" sweepstakes ahead of the Daytona 500.

08/22/2019 -
The dollar store chain is shining a spotlight on a new private label brand of premium baby SKUs.
U by Kotex Fitness Walgreens Coupon Book Ad

10/11/2017 -
The Kimberly-Clark brand employed a healthy dose of digital marketing to introduce its latest product extension at the drugstore chain.
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