Greg Kearns came from the agency world, starting in more traditional advertising with Hill Holliday in Boston and mostly with financial services clients. He saw shopper marketing as a growing discipline in the ad industry and was lucky enough to land with JWT Action (Geometry Global).
In a world where shopping trips are no longer limited to a fixed place in time, retailers and brands need to work together to reach shoppers at the right time with the right offer, appealing to those with short attention.
The Power of She aka “Fearless Girl” campaign from McCann New York and State Street Global Advisors was presented with the Grand Effie trophy (best in show) on May 31 at the 2018 North American Effie Awards Gala in New York.
Caregivers offer up so much time and energy for the people they’re caring for that it can be overlooked just how stressful shopping for someone in need can be. Kimberly-Clark and the Depend brand call this “care shopping.”