The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.
To combat today’s disruptive landscape, Shopper Marketing magazine and Consumer Goods Technology have united to bring a stronger voice to the industry—one that breaks down the silos that hinder consumer-centric success.
RISE’S mission is to lead the industry toward sustainable growth and operatio
Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.
Despite a vast array of methodologies and a wide variety of job titles, this elite group of nearly 200 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.