CGT continues its "Who’s Who" series of editorial features focusing on the people behind the systems and processes that make consumer goods businesses run efficiently. This month, we recognize the people behind the technologies that drive business success.
In this exclusive webinar, a panel of industry experts will examine how TPM must transition from an "inside-out" focus on enterprise processes and transactional efficiencies to an "outside-in" approach that responds to real consumer demand.
The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.