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07/12/2018 -
Petco tied in to the designation of June 8 as "World Oceans Day" by touting its contributions to aquaculture research and conservation efforts.
Catalina CEO Jerry Sokol

02/18/2019 -
Catalina successfully completed its financial restructuring and emerged from Chapter 11 bankruptcy.

03/08/2019 -
Erich Fritz was named executive vice president and chief supply chain officer, Jordan Greenberg was named EVP and chief commercial officer and Ellen Schum was named EVP and chief customer officer.
Catalina buyR3science

01/11/2019 -
Catalina has launched an attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC level.

10/15/2018 -
Download the 2019 Shopper Marketing Rate Card.
The 2018 Guide to Retail & Shopper Insights

09/14/2018 -
The 2018 Guide to Retail & Shopper Insights features in-depth profiles from 5 leading companies.

12/13/2018 -
Michael Hsu, Kimberly-Clark president and chief operating officer, was promoted to CEO.

11/13/2018 -
Brian Smith has been named president and chief operating officer, effective next year.

09/05/2018 -
Nestlé expands its offerings by becoming Starbucks' retail partner; Coca-Cola dives into the category by acquiring UK-based Costa.

03/21/2019 -
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

09/12/2018 -
CVS/pharmacy sharpened its competitive edge in the pharmacy industry by launching one- to two-day pharmacy and front store-delivery nationwide and expanding same-day delivery to new markets.

06/13/2019 -
The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.

08/15/2018 -
The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.

03/14/2019 -
To combat today’s disruptive landscape, Shopper Marketing magazine and Consumer Goods Technology have united to bring a stronger voice to the industry—one that breaks down the silos that hinder consumer-centric success. RISE’S mission is to lead the industry toward sustainable growth and operatio

07/02/2018 -
Highlights from the agenda of the 15th annual Consumer Goods Sales & Marketing Summit
Jay Evans The Marketing Arm

03/19/2019 -
Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

09/14/2018 -
Despite a vast array of methodologies and a wide variety of job titles, this elite group of nearly 200 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.

07/17/2018 -
Our 10th annual report spotlights more than 300 marketing professionals who are leading shopper marketing efforts at some of the most beloved CPG companies and leading retailers.
Christine Nessen of Office Depot

06/01/2019 -
Our seventh annual report recognizes more than 130 brand & retail executives who are making notable contributions in digital marketing.

05/01/2019 -
A pat on the back to 24 upstarts making unique marks on the evolving retail marketplace.
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