Kellogg Co. put digital video screens into packaging for two of its brands and sold a very limited run through Amazon as part of its Jurassic World: Fallen Kingdom marketing partnership with Universal Studios.
Stuck behind cold vault doors down the frozen aisle, frozen foods are challenged with getting out in front of shoppers. Kellogg feels this pain with its Eggo waffles, which also don’t play nice in a sampling station or get much secondary display.
Alexa Spanier landed at a small agency right out of college, doing work in public relations and marketing and following the career path she always intended to take. That was where she realized that marketing was her true passion, and she moved to another agency, focusing solely on CPG marketing.