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Kellogg Co. ran a pair of recent social campaigns. First, a “Holiday Baking Challenge” asked consumers at home to enter a creative holiday dessert that highlights a Kellogg’s cereal product.

Developed by Accenture using tech from various partners, the solution demonstrates the business value of virtual reality testing.

The online food drive lets consumers "click, ship and donate" directly from Amazon to provide food to needy families.

Kellogg Co. teamed with Amazon for a new holiday cause program benefitting Feeding America.

Kellogg Co. put digital video screens into packaging for two of its brands and sold a very limited run through Amazon as part of its Jurassic World: Fallen Kingdom marketing partnership with Universal Studios.

Walmart's warehouse club chain is getting an exclusive sales window for “Caticorn” cereal before the limited-edition SKU roll out to other retailers in March.

Deb Hannah has worked in retail and consumer goods for her entire career. She joined Kellogg last October.

OSI Creative’s chief operating officer will succeed its president and chief executive officer after the latter retires on March 31.

Kellogg's sale of the Keebler cookie business and Constellation Brands' wine drain represent ongoing disruption in the business plans of packaged goods makers.

Walmart is promoting several food brands in its stores as fellow supporters of sustainable farming practices.

Southeastern Grocers is partnering with Kellogg Co. and General Mills on cause campaigns for back-to-school season.​​​​​​​

Walgreens is stocking an exclusive “Mystery Flavor” of Pringles and hosting a related sweepstakes that awards $10,000 to one consumer who submits a receipt for the purchase of the 5.5-ounce SKU and also correctly identifies the flavor of chips inside.

BJ's Wholesale Club is once again partnering with General Mills and Kellogg Co.

Sam’s Club teamed with a bevy of manufacturers to run a series of promotions aimed at preparing school-bound families this season.

7-Eleven is exclusively stocking two-count packages of Kellogg Co.'s new limited-edition Pop-Tarts Splitz.

Alexa Spanier landed at a small agency right out of college, doing work in public relations and marketing and following the career path she always intended to take. That was where she realized that marketing was her true passion, and she moved to another agency, focusing solely on CPG marketing.

​​​​​​​Dinosaurs ruled the world of retail this summer as the June 22 theatrical release of Universal Studios’ “Jurassic World: Fallen Kingdom” inspired a variety of promotions across retail channels.

7-Eleven is kicking off football season by stocking an exclusive "7-Layer Dip" flavor of Kellogg Co.'s Pringles.

Publix united 15 brands last month for a "Street Cuisine Sale."