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03/24/2019 -
OxfordSM executives Sarah Gelason and Jonathan Simpson will reveal how brands used to working in the brick-and-mortar space can collaborate with e-commerce and omnichannel retailers during a May 16 session at the Path to Purchase Summit.

08/03/2018 -
Benedetto Conversano has joined Avon as chief digital and information technology officer to lead the company's digital strategy.

08/06/2018 -
Target is rolling out more than 130 new games, including 95 exclusive items, as the mass merchant continues responding to the growing popularity of board games.

10/15/2018 -
Download the 2019 Shopper Marketing Rate Card.

07/02/2018 -
Highlights from the agenda of the 15th annual Consumer Goods Sales & Marketing Summit

06/01/2019 -
From investing in startups and acquiring disruptors to building new brands, consumer goods companies are expanding their DTC capabilities and offering hints at their ultimate strategies.

07/17/2018 -
Our 10th annual report spotlights more than 300 marketing professionals who are leading shopper marketing efforts at some of the most beloved CPG companies and leading retailers.

09/14/2018 -
Despite a vast array of methodologies and a wide variety of job titles, this elite group of nearly 200 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.
Jay Evans The Marketing Arm

03/19/2019 -
Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.