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The maker of natural OTC products will be acquired by Johnson & Johnson Consumer Inc.

The successful niche brands give SCJ a stronger connection with environmentally friendly consumers.

Steady improvements in a variety of areas has Johnson & Johnson's supply chain earning accolades from a number of sources.

As it has in previous years, SC Johnson continues to enjoy a prominent role in Dollar General's holiday marketing efforts.

Johnson & Johnson created mock nurseries in Walmart's aisles to build excitement around new Johnson's baby products.

Johnson & Johnson is partnering with Walgreens to promote two national incentives offered via Fandango.

Ahold Delhaize's Hannaford is uniting SC Johnson, Clorox Co., Unilever, Kimberly-Clark and Reynolds Consumer Products for a spring cleaning bulk-purchase incentive.

Walgreens partnered with Johnson & Johnson’s Benadryl to promise a free PrintBook from the retailer’s photo department with purchase of two of the brand’s products.

The household products maker is the first CPG to globally disclose fragrance ingredients across its brand portfolio.

A new 30,000-square foot space is dedicated to “early stage” companies specializing in the biotech, pharmaceutical, medical device and health tech industries.

When Johnson & Johnson brought its Le Petit Marseillais brand to market in the United States last year, it embarked on a journey to identify the brand’s U.S. consumer, build messaging and strategy rooted in insights, and support the launch with customized programs at key retailers.

Johnson & Johnson activated its national “Fewer Pit Stops” campaign at Walgreens, promoting the receipt submission program with an ad in the retailer’s August coupon book.

​​​​​​​At Walmart, the air care category as a whole had been lacking inspiration. For shoppers, it had become a quick-fix aisle – like buying light bulbs – a trip made only when an immediate need for odor relief was needed, and Walmart was seeing a lag in sales.

How many marketers would subscribe to Sunday newspapers if they didn’t have to for work reasons? Quotient Technology posed this question during a Path to Purchase Expo presentation.

Johnson & Johnson kicked off the new year by activating its “Healthy Essentials” platform for a multi-page FSI event in the Jan. 7 edition of News America Marketing’s SmartSource program.

Apple has acquired location-based mobile app Shazam. The music app gives users the ability to identify the artists and songs playing near them. Apple says the app has more than 1 billion downloads, and the company will now offer Shazam ad-free.

Johnson & Johnson's Aveeno joined with Coca-Cola Co.'s Smartwater to deploy a "hydrate + glow" campaign at Walgreens that promises 5,000 Balance Rewards points with purchase of $20 in products from the two brands.

New features are designed to give packaged goods companies rapid feedback and optimization based on AI and experimentation.

​​​​​​​The Network of Executive Women has named a new chair and seven new members to its board of directors.

Dentsu Aegis Network has acquired Southfield, MI-based digital marketing solutions provider HelloWorld.