Patrick Fitzmaurice brings a long track record of innovative industry leadership in the marketing, sales and shopper/retail space to his role as facilitator for CGT's League of Leaders.
Along with other industry leaders, he recently formed a new company called Caterpillar Farm, Inc., where he se
Founding members from such top companies as Conair Corp., Edgewell Personal Care, Kimberly-Clark, Johnson & Johnson, Newell Brands and PepsiCo shared their ideas and best practices for addressing today's key business challenges.
For the third consecutive year, Unilever scored the top spot in Gartner’s "Supply Chain Top 25" rankings for 2018, while The Home Depot rejoined the rankings after a three-year absence and adidas made the group for the first time.
Gartner's rankings identify supply chain leaders and highlight th
Experts from nine leading solutions providers discuss key challenges confronting consumer goods companies as they seek to transform their trade promotion practices. Plus, a comparison chart of 22 top TPM and TPO vendors.
The agreement between Kellogg Co. and sports marketing giant IMG now features social media, digital, in-store, in-game and radio assets with 25 universities for football as well as basketball utilizing the Cheez-It and Pringles brands.