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03/22/2019 -
Theory House founder and president Jim Cusson will join Illy Caffe North America chief marketing officer Beverly Stotz to discuss how brands can engage Millennials by tapping into their passion during a May 16 session at the Path to Purchase Summit.

11/27/2018 -
Several packaged food brands made their way out of Walmart's grocery aisles to secure secondary merchandising space in the retailer's entertainment department through a partnership with Take-Two Interactive Software's NBA 2K19.

03/19/2019 -
The commitment builds on SAS' already strong foundation in AI which includes advanced analytics, machine learning, deep learning, natural language processing and computer vision.

12/03/2018 -
“We identified the Path to Purchase Institute as the media company that had the exact audience we wanted to reach." says a Quotient (Crisp) executive.

10/15/2018 -
The Hershey Co. promoted Phil Stanley, its vice president of sales business development, to the role of chief sales officer.

05/01/2019 -
Justin Honaman was named Georgia-Pacific vice president, data, analytics and digital transformation.

01/09/2019 -
By combining InContext’s mixed reality tools with JDA’s category management solutions, the companies hope to help retailers deliver the ideal product mix for shoppers in real-time.

10/15/2018 -
Download the 2019 Shopper Marketing Rate Card.

11/15/2018 -
Jim Morgan and Calvin Lammers do not work for the same company, yet they talk at least once a week about e-commerce.

05/16/2019 -
Just as the cannabis and CBD (or cannabidiol) industries are really ramping up, CVS/pharmacy is getting in on the hype by rolling out CBD topicals to more than 800 stores spanning eight states.

05/16/2019 -
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

09/19/2019 -
Assembled thought leaders will aid the Path to Purchase Institute’s public outreach.

02/20/2019 -
Since its digital marketplace went live in October, Albertsons has continued to add new elements including a pet category and an upcoming subscription service.

11/02/2018 -
IBM this week announced that it will acquire Red Hat, the world's leading provider of open source cloud software, for approximately $34 billion. "The acquisition of Red Hat is a game-changer.

06/13/2019 -
The celebrity chef will speak about his food industry experience, as well as his launch of the Pork and Mindy’s concept at retail.

03/20/2019 -
In a virtual roundtable discussion, six e-commerce thought leaders discuss “the supply chain era” and key e-commerce strategies.
Jacque James

08/01/2019 -
Our 11th annual report showcases the brand and retail executives who are leading and advancing the shopper marketing discipline at their companies.

01/16/2019 -
More than 100 consumer product manufacturer and retail executives are represented in this year’s list of noteworthy merchandising professionals, all of whom develop in-store solutions that stand up to the challenges of today’s dynamic retail environment.

02/20/2019 -
Retailers’ increasing success with own-brand products is forcing national brands to address their dwindling competitive advantages.
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