Once a year, Walgreens executes a beverage category reset, and to get it right, the retailer worked with Coca-Cola Co. and virtual reality provider InContext Solutions to provide “a simple addition to the reset process – with big impact.”
Half of all packaging initiatives fail. Learning how to improve the odds by using virtual shelves to validate new package designs in the context will cut validation time and cost by half compared to traditional testing methods.
IRI, Kline to Provide Expanded OTC CoverageChicago-based shopper insights provider IRI and pharmaceutical market research firm Kline & Co., Parsippany, New Jersey, have partnered to provide the consumer healthcare industry a higher level of data accuracy, the companies said.
Virtual reality and augmented reality have already changed how brands and retailers do store planning, but as the technology becomes more accessible, it could revolutionize a new 3-D world of commerce.
To help executives stay informed about their opportunity and investment options, CGT invites leading solution providers to showcase new technologies that promise to support strategic business and IT initiatives within consumer goods organizations.
CGT presents a comparison chart of solution providers on the forefront of data and analytics. Plus, industry experts from provide thoughts on navigating the challenges and opportunities involved in effective, efficient data management and analytics.