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08/12/2019 -
As part of efforts to elevate the launch of its Special Delivery diapers at key retail partner Target, Kimberly-Clark's Huggies tapped Geometry to stage two experiential events in the retailer's home market.

06/13/2018 -
The Huggies Made by You service lets parents and gift givers customize newborn diapers with names, monograms and dates.

08/06/2019 -
Packaged in boxes depicting black-and-white photographs of parents and their babies against a bold black background, Kimberly-Clark's new Huggies Special Delivery premium diapers stand out in a category full of pastels, whites and soft colors. In partnership with Target, a program incorporating the brand's unique creative spotlights the new diapers in stores, online and through unique, Minneapolis-area experiential events.

05/16/2018 -
At Target stores, Kimberly-Clark saw that Huggies Little Movers diapers were taking a hit from value brands.

10/01/2019 -
More than ever, brands must continually keep up with technology to stay close to consumers.

08/22/2019 -
The dollar store chain is shining a spotlight on a new private label brand of premium baby SKUs.

06/01/2019 -
Greg Kearns came from the agency world, starting in more traditional advertising with Hill Holliday in Boston and mostly with financial services clients. He saw shopper marketing as a growing discipline in the ad industry and was lucky enough to land with JWT Action (Geometry Global).

05/31/2019 -
Led by global recycling firm TerraCycle, the Loop platform allows consumers to order and refill products that arrive in durable, reusable or fully recyclable packaging.

03/14/2018 -
The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. Awards were presented at the Path to Purchase Institute’s Shopper Marketing Celebration.
Burt's Bees

04/17/2018 -
The all-natural Clorox brand has teamed with recycling specialist TerraCycle to let consumers recycle product packaging by mail.
Justine Greenwald

08/01/2019 -
Promotions at Kimberly-Clark, Walgreens and more.

10/01/2019 -
Analytics is impacting the bottom line for brands and agencies alike.

10/01/2019 -
AI-driven tools help CPGs get a clearer picture of retail realities,

10/01/2019 -
Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

12/01/2019 -
Walmart this year gave the month of September the new designation of “Best of Baby Month,” deploying a unifying signage package, heavy digital support and a first-ever car seat trade-in event.

10/15/2018 -
Download the 2019 Shopper Marketing Rate Card.
Christine Nessen of Office Depot

06/01/2019 -
Our seventh annual report recognizes more than 130 brand & retail executives who are making notable contributions in digital marketing.

07/17/2018 -
Our 10th annual report spotlights more than 300 marketing professionals who are leading shopper marketing efforts at some of the most beloved CPG companies and leading retailers.