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08/06/2019 -
Packaged in boxes depicting black-and-white photographs of parents and their babies against a bold black background, Kimberly-Clark's new Huggies Special Delivery premium diapers stand out in a category full of pastels, whites and soft colors. In partnership with Target, a program incorporating the brand's unique creative spotlights the new diapers in stores, online and through unique, Minneapolis-area experiential events.

10/01/2019 -
More than ever, brands must continually keep up with technology to stay close to consumers.

08/22/2019 -
The dollar store chain is shining a spotlight on a new private label brand of premium baby SKUs.

05/31/2019 -
Led by global recycling firm TerraCycle, the Loop platform allows consumers to order and refill products that arrive in durable, reusable or fully recyclable packaging.

06/01/2019 -
Greg Kearns came from the agency world, starting in more traditional advertising with Hill Holliday in Boston and mostly with financial services clients. He saw shopper marketing as a growing discipline in the ad industry and was lucky enough to land with JWT Action (Geometry Global).

05/26/2020 -
The new senior VP and CSCO will be tasked with procurement, manufacturing, transportation, continuous improvement, sustainability, and quality, safety and regulatory operations on the global level.

10/01/2019 -
Analytics is impacting the bottom line for brands and agencies alike.

10/01/2019 -
AI-driven tools help CPGs get a clearer picture of retail realities,

10/01/2019 -
Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

10/15/2018 -
Download the 2019 Shopper Marketing Rate Card.