Shopper marketing exists on the cusp between sales and marketing, which puts the discipline in the perfect spot on the organizational chart to pinpoint dysfunction that stems from silos and call it out.
The Power of She aka “Fearless Girl” campaign from McCann New York and State Street Global Advisors was presented with the Grand Effie trophy (best in show) on May 31 at the 2018 North American Effie Awards Gala in New York.
Walgreens extended its familiar, category-based "buy 2, get 3rd free" incentive to packaged foods in December 2017, allowing Balance Rewards cardholders to mix and match "soup & canned meals" products to receive the free item.
CGT presents a comparison chart of solution providers on the forefront of data and analytics. Plus, industry experts from provide thoughts on navigating the challenges and opportunities involved in effective, efficient data management and analytics.