This annual competition spotlights excellence in creative services, celebrating the power of package design and in-store graphics to advance brands and forge an emotional connection with the consumer at the point of purchase.
Chris Hobson, vice president, Global Business Technologies at VF Corporation, writes about the companys latest complex technology project Acadia. With more than 30 brands, 63,000 associates, 1,500 retail stores and $12.4 billion in revenue, VF is highly diversified across brands, products, distribution channels and geographies. Here, the company creates one comprehensive technology platform that powers its back-end processes for all eight of its outdoor and action sports brands.
Our 17th annual analysis of the largest publicly traded consumer goods companies worldwide sheds light on recent financial winners and losers and takes a deep dive into the 10 enterprises that enjoyed the greatest success.