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07/29/2019 -
A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business.
Henkel Bowling Green Facility KY

08/27/2019 -
The manufacturer will partner with its packaging supplier to invest toward a new bottle production area at its largest laundry plant.

03/07/2018 -
The former Henkel exec will be responsible for all marketing, innovation and R&D initiatives.

05/01/2019 -
Working with Shopkick platform at Walmart, hair-care brand makes 18 videos and sees 96% video-completion rate.

07/20/2018 -
New features are designed to give packaged goods companies rapid feedback and optimization based on AI and experimentation.

05/02/2018 -
Family Dollar again made its Smart Coupons program the center of its spring cleaning campaign, offering deals on bulk purchases of products from Clorox Co. and SC Johnson.
Prose CEO Arnaud Plas

08/23/2019 -
The CEO will share the story behind his beauty brand during an Oct. 16 general session at the 16 annual Consumer Goods Sales & Marketing Summit.

01/17/2018 -
Challenger brands typically lack the finances and overall capacity of category leaders, so how do they succeed in connecting with retailers and breaking through to shoppers?
SnapDragon

07/19/2019 -
SnapDragon, a global brand design firm, was created with Elle Morris’ acquisition of HMSDesign in Fairfield, Connecticut.

02/12/2018 -
The CGT community’s preferred providers of solutions for managing and updating product data internally and in conjunction with retailers and other sales partners.

02/01/2018 -
The CGT community’s preferred providers of solutions for improving consumer engagement through social media, online platforms, digital content, advertising and omnichannel management.

08/07/2018 -
Walmart took the subscription beauty box trend and turned it into a limited-time offering.

04/10/2018 -
Walgreens revealed a new twist to its annual Red Nose Day campaign as the emblematic red noses received a sparkly makeover, while an "Every One Counts Hometown Challenge" is an informal competition between 10 large markets to raise the most money for the cause.

01/10/2018 -
Registration is now open for the Path to Purchase Institute’s Path to Purchase Summit (P2PSummit), which takes place March 12-14 in Chicago. Watch our promotional video.

02/22/2019 -
The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization.

10/15/2018 -
Download the 2019 Shopper Marketing Rate Card.

05/16/2019 -
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

01/10/2018 -
Download the 2018 Path to Purchase Summit brochure here.
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