The business imperatives for CPG companies are fairly well understood. Products must be available on the shelf for shoppers to buy them and they must be merchandised in a way that aligns with all of the sales drivers that companies have learned over many years of studying category management
Family Dollar again made its Smart Coupons program the center of its spring cleaning campaign, offering deals on bulk purchases of products from Clorox Co. and SC Johnson.
Getting the right visibility into how products are performing at the shelf depends on how brands collect in-store data. In this blog, we look at the state of in-store data collection in the CPG industry, and what methods can improve the "shelf health" of brands.
Challenger brands typically lack the finances and overall capacity of category leaders, so how do they succeed in connecting with retailers and breaking through to shoppers?
The CGT community’s preferred providers of solutions for managing and updating product data internally and in conjunction with retailers and other sales partners.
The CGT community’s preferred providers of solutions for improving consumer engagement through social media, online platforms, digital content, advertising and omnichannel management.
Walgreens revealed a new twist to its annual Red Nose Day campaign as the emblematic red noses received a sparkly makeover, while an "Every One Counts Hometown Challenge" is an informal competition between 10 large markets to raise the most money for the cause.
Registration is now open for the Path to Purchase Institute’s Path to Purchase Summit (P2PSummit), which takes place March 12-14 in Chicago. Watch our promotional video.
Explore the state of retail execution in the consumer goods industry today and learn how Computer Vision technology is helping manufacturers win at the shelf.
This promotional calendar originally inserted in the September 2017 issue of Shopper Marketing identifies the major seasonal promotions at 11 key retailers.
RISE presents a comparison chart of 24 companies providing solutions for various needs within the consumer goods supply chain, including activities related to planning and execution.
