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03/07/2018 -
The former Henkel exec will be responsible for all marketing, innovation and R&D initiatives.

05/01/2019 -
Working with Shopkick platform at Walmart, hair-care brand makes 18 videos and sees 96% video-completion rate.

07/20/2018 -
New features are designed to give packaged goods companies rapid feedback and optimization based on AI and experimentation.

05/02/2018 -
Family Dollar again made its Smart Coupons program the center of its spring cleaning campaign, offering deals on bulk purchases of products from Clorox Co. and SC Johnson.

06/27/2017 -
The alliance will spawn a joint insights solution called the "Shelf Intelligence Suite."

01/17/2018 -
Challenger brands typically lack the finances and overall capacity of category leaders, so how do they succeed in connecting with retailers and breaking through to shoppers?

02/22/2019 -
The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization.

02/12/2018 -
The CGT community’s preferred providers of solutions for managing and updating product data internally and in conjunction with retailers and other sales partners.

02/01/2018 -
The CGT community’s preferred providers of solutions for improving consumer engagement through social media, online platforms, digital content, advertising and omnichannel management.

08/07/2018 -
Walmart took the subscription beauty box trend and turned it into a limited-time offering.

04/10/2018 -
Walgreens revealed a new twist to its annual Red Nose Day campaign as the emblematic red noses received a sparkly makeover, while an "Every One Counts Hometown Challenge" is an informal competition between 10 large markets to raise the most money for the cause.

01/10/2018 -
Registration is now open for the Path to Purchase Institute’s Path to Purchase Summit (P2PSummit), which takes place March 12-14 in Chicago. Watch our promotional video.

10/15/2018 -
Download the 2019 Shopper Marketing Rate Card.

03/21/2019 -
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

01/10/2018 -
Download the 2018 Path to Purchase Summit brochure here.

08/31/2017 -
This promotional calendar originally inserted in the September 2017 issue of Shopper Marketing identifies the major seasonal promotions at 11 key retailers.

05/01/2019 -
RISE presents a comparison chart of 24 companies providing solutions for various needs within the consumer goods supply chain, including activities related to planning and execution.
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