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05/16/2018 -
The collaborative effort will examine the potential impact of robotics, artificial intelligence, blockchain, machine learning and autonomous vehicles on the most pressing supply chain challenges.

05/06/2019 -
The mosquito repellent brand has brought a unique twist to category merchandising with an in-store display that uses AR to engage, entertain and inform shoppers.

10/19/2018 -
Family Dollar is positioning itself as a one-stop-shop for low-priced Halloween needs.

05/01/2019 -
Justin Honaman was named Georgia-Pacific vice president, data, analytics and digital transformation.

01/17/2018 -
Ahold Delhaize's Food Lion united Coca-Cola Co., Kellogg Co., Kraft Heinz Co., Mondelez International and Georgia-Pacific for its annual "Hollywood Holidays" bulk-purchase incentive.
Georgia-Pacific Augmented Reality

05/23/2018 -
Georgia-Pacific has introduced a new line of Dixie cups that uses mobile technology and augmented reality to make brushing teeth more fun.

06/26/2018 -
"The Great Coffee Break" taps into the popularity of physical escape games while giving consumers a chance to win free groceries.

07/17/2018 -
Marketers must deepen their knowledge of the industry’s growing digital ad tools and cultivate new approaches and partnerships. We examine working with Walmart, Target and Kroger.
Trax

06/24/2019 -
Trax, a Singapore-based provider of computer vision and analytics solutions for retail, acquired U.S. shopping rewards app Shopkick.

01/23/2019 -
Coca-Cola Co. is giving e-tailer Boxed an exclusive launch window for Smartwater's ionized alkaline and antioxidant infused waters before the one-liter bottles become available nationally in March.

07/17/2018 -
In its third year, Target Media Network comprises three major ad channels: Target.com, external websites under the Bullseye marketplace, and social media (primarily Facebook).

08/29/2018 -
The acquisition expands Tyson's value-added protein capabilities and strengthens its global presence.

08/26/2019 -
Take a look back at the 2o18 Consumer Goods Sales & Marketing Summit to see the excitement you won't want to miss at this year's event in Boston.

08/28/2018 -
The editors of Shopper Marketing magazine have reviewed the exhibitor roster for the 2018 Path to Purchase Expo and curated a special list of innovations that will be demoed, displayed and available for examination at the show.

08/01/2019 -
Path to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys.

05/16/2019 -
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

08/23/2019 -
The Consumer Goods Sales & Marketing Summit will teach attendees the strategic direction needed to become disruptive industry forces, and highlight the new technologies that can help them get there.

09/25/2017 -
Marketers have an emerging opportunity to invest in value retailers and score big wins with the value shopper

01/15/2019 -
To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.
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