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02/28/2018 -
Acquisition of a pet food company exemplifies the CPG's commitment to healthy food for all types of "consumers."

07/11/2017 -
General Mills has been modernizing its portfolio, updating products from Cheerios to Yoplait to Progresso, expanding gluten-free and organic offerings, and making nutritional improvements across brands.

11/13/2017 -
Kristi Running is one of three Women of Excellence honorees in the “Collaboration” category.

11/16/2018 -
General Mills launched an indulgent Dippin' Dots cereal with an exclusive launch window at Walmart this summer.

12/21/2017 -
Adopting a new pricing platform helped General Mills empower the "everyday users" of the sales force with flexible, account-specific analytics.

11/29/2017 -
Dollar General partnered with Kellogg Co. and Coca-Cola Co. this fall on a pair of promotions supporting the Dollar General Literacy Foundation.​​​​​​​

01/30/2018 -
Dollar General is working with RangeMe, San Francisco, to stage its first Innovation and Supplier Diversity Summit in April.

11/28/2017 -
As it has in previous years, SC Johnson continues to enjoy a prominent role in Dollar General's holiday marketing efforts.

06/20/2018 -
Dollar General is receiving an exclusive overlay to Coca-Cola Co.'s "Share a Coke" program for the second year in a row.

05/21/2019 -
Dollar General has added a budget-friendly, premium-quality cosmetics line to its private label assortment.

05/09/2018 -
Mars Wrigley Confectionery is running a pair of cause campaigns at Dollar General this spring.​​​​​​​

06/12/2017 -
Hershey rolled out a fun digital experience that got Hershey products on the list early.

02/12/2018 -
For the third year in a row, Dollar General made a bulk-purchase deal from National Football League sponsor PepsiCo a major part of its marketing ahead of the Super Bowl.

05/14/2018 -
PepsiCo/Frito-Lay's Cheetos celebrated Easter at Dollar General with an exclusive "EveryBunny Wins" instant-win game.

08/14/2018 -
PepsiCo/Frito-Lay dominated Dollar General's summer marketing activity again this year, adding more overlays to the chain's already crowded schedule of annualized account-specific promotions.

08/29/2018 -
Dollar General has regrouped products traditionally offered by its DG Beauty and DG Body private labels under a new Studio Selection brand.​​​​​​​

11/29/2018 -
Dollar General has teamed with Coca-Cola Co. for a holiday-themed incentive encouraging shoppers to "give the gift of refreshment."

05/16/2018 -
The collaborative research group will explore the potential of blockchain technology in the automotive market.

10/25/2017 -
The world’s third-largest chocolate manufacturer will implement the software to help manage costs and risk throughout the procurement process.
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