The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.
Its utility and ability to save people time makes AI appealing for consumers and subsequently for brands as a marketing tool, according to Craig Elston, global chief strategy officer at The Integer Group.
The evolution toward an omnichannel marketplace is driving a revolution within the consumer goods supply chain, as companies rebuild their traditional practices in response to radically different consumer behavior.