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02/21/2019 -
The CGT community’s preferred providers for third-party strategic and tactical consulting services.

08/15/2018 -
The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.

11/28/2018 -
Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

11/27/2018 -
Its utility and ability to save people time makes AI appealing for consumers and subsequently for brands as a marketing tool, according to Craig Elston, global chief strategy officer at The Integer Group.

08/07/2018 -
A new white paper from JDA Software Group outlines the steps and tools needed to modernize the traditional store merchandising process.

12/26/2018 -
We present results and analysis of our annual survey of consumer goods marketing executives. Included is Path to Purchase Institute staff analysis on seven topics as well as 21 charts.

02/21/2019 -
The CGT community’s preferred providers of solutions for new product development and introduction, and various other aspects of product lifecycle management.

02/21/2019 -
CGT’s readers again select their favorite IT solution providers across 16 business-critical functions.

12/26/2018 -
The evolution toward an omnichannel marketplace is driving a revolution within the consumer goods supply chain, as companies rebuild their traditional practices in response to radically different consumer behavior.