ShopRite has teamed with TeacherLists, an online service for creating and sharing digital school supply lists, to allow shoppers to view and purchase all of a student's school-specific supplies through shoprite.com.
This exclusive webinar will share winning approaches for galvanizing the c-suite and various business stakeholders to drive digital transformation through more effective cross-functional collaboration.
Chaney Youngblood’s career has had a nontraditional trajectory at General Mills. She started in sales straight out of college and reported to a marketing director, which had never been done before. It was in an effort to link sales and marketing together.
Shopper marketing: A cross-functional discipline designed to improve business performance by using actionable insights to connect with shoppers and influence behavior anywhere along the path to purchase.
Key elements of effective shopper marketing include: