The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.
A comparison chart of solution providers on the forefront of customer management. Plus, a roundtable of experts provides thought leadership on navigating the challenges and opportunities involved in the effective management of retailer relationships in an omnichannel marketplace.
Our 17th annual analysis of the largest publicly traded consumer goods companies worldwide sheds light on recent financial winners and losers and takes a deep dive into the 10 enterprises that enjoyed the greatest success.