Square Roots, an urban farming company in Brooklyn, New York, is taking packaging of its produce (basil, sage, chives, mint, lettuce) and placing QR codes on it so consumers can scan to learn where it came from, how it was grown, and by whom.
Randi Slusky began her career after graduating with a degree in theatre production, starting as a costumer working behind the scenes. After some time, her path took a turn into magazine and catalog production before transitioning into agency work.
Manufacturer: Tyson Foods
Lead Agency: IN Connected Marketing
2019 Shopper Marketing Effie Award: Multi-Retailer Program (Bronze)
The Tyson Foods portfolio relies on the three key summer holidays: Memorial Day, the Fourth of July and Labor Day.