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07/16/2018 -
Eversight, Palo Alto, California, announced the expansion of its AI and experimentation initiative through a partnership with Rite Aid.

11/04/2014 -
Through this partnership, Periscope and Eversight will deliver a comprehensive set of software and service solutions which enable companies to innovate in-store promotions by digitally testing unique offers with real shoppers.

07/20/2018 -
New features are designed to give packaged goods companies rapid feedback and optimization based on AI and experimentation.

10/07/2014 -
The company is a provider of next-generation promotion optimization software for retailers and consumer goods companies such as Unilever and BIC.

02/22/2019 -
The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization.

09/01/2019 -
While the call for transformation is loud and clear, the process is still going slowly.
Editors' Picks

02/13/2017 -
The editors at CGT have handpicked a small group of additional technology companies that consumer goods organizations should consider when looking to solve their unique IT and business needs. Their distinctive business models and intriguing offerings — like an artificial intelligence-based perso

11/28/2018 -
Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

08/15/2018 -
The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.

05/09/2016 -
A comparison chart of solution providers to the consumer goods industry in the areas of Trade Promotion Management and/or Optimization.

04/23/2019 -
In a fast-evolving, increasingly data-driven marketplace, consumer goods companies and retailers must progress along the maturity curve in traditional analytics practices even as the number of business areas that require analytics expertise continues to explode.

04/23/2019 -
Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.

10/16/2019 -
The Path to Purchase Institute has named the nominees for the 2019 Women of Excellence Awards.

12/19/2018 -
The full digital edition of CGT's December 2018 issue is available here.

04/22/2019 -
CGT presents a comparison chart of solution providers on the forefront of artificial intelligence and machine learning for the consumer goods industry. Plus, industry experts provide thought leadership on challenges, opportunities, and implementation issues for companies navigating this new playing field.

02/19/2018 -
Experts from nine leading solutions providers discuss key challenges confronting consumer goods companies as they seek to transform their trade promotion practices. Plus, a comparison chart of 22 top TPM and TPO vendors.

05/11/2017 -
CGT presents a comparison chart of trade promotion management and optimization solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.

02/21/2019 -
The CGT community’s preferred providers of solutions for new product development and introduction, and various other aspects of product lifecycle management.

02/21/2019 -
CGT’s readers again select their favorite IT solution providers across 16 business-critical functions.
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