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07/16/2018 -
Eversight, Palo Alto, California, announced the expansion of its AI and experimentation initiative through a partnership with Rite Aid.

11/04/2014 -
Through this partnership, Periscope and Eversight will deliver a comprehensive set of software and service solutions which enable companies to innovate in-store promotions by digitally testing unique offers with real shoppers.

07/20/2018 -
New features are designed to give packaged goods companies rapid feedback and optimization based on AI and experimentation.

10/07/2014 -
The company is a provider of next-generation promotion optimization software for retailers and consumer goods companies such as Unilever and BIC.

02/22/2019 -
The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization.

08/06/2019 -
The family-owned grocer has tapped tools from Eversight to expand the ability to test pricing and promotion in stores in real time.

02/25/2019 -
Working with Eversight, brands can test with consumers and optimize offers.

03/04/2019 -
With pricing and promotional software provided by Eversight, the cranberry juice maker is looking for a more efficient and effective trade spend.

09/01/2019 -
While the call for transformation is loud and clear, the process is still going slowly.
Editors' Picks

02/13/2017 -
The editors at CGT have handpicked a small group of additional technology companies that consumer goods organizations should consider when looking to solve their unique IT and business needs. Their distinctive business models and intriguing offerings — like an artificial intelligence-based perso

11/28/2018 -
Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

08/15/2018 -
The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.

05/09/2016 -
A comparison chart of solution providers to the consumer goods industry in the areas of Trade Promotion Management and/or Optimization.

07/01/2019 -
To combat today’s disruptive landscape, Shopper Marketing and Consumer Goods Technology have united to bring a stronger voice to the industry—one that breaks down the silos that hinder consumer-centric success. Path to Purchase IQ’s mission is to lead the industry toward sustainable growth a

04/23/2019 -
In a fast-evolving, increasingly data-driven marketplace, consumer goods companies and retailers must progress along the maturity curve in traditional analytics practices even as the number of business areas that require analytics expertise continues to explode.

04/23/2019 -
Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.

10/16/2019 -
The Path to Purchase Institute has named the nominees for the 2019 Women of Excellence Awards.

12/19/2018 -
The full digital edition of CGT's December 2018 issue is available here.

10/25/2016 -
CGT EXECUTIVE COUNCIL Julia Anderson
Smithfield Foods Dennis Belcastro
Kimberly-Clark Tony Bender
EBITDA Consulting Partners Tony Costa
Bumble Bee Foods Kerry Farrell
Eversight Michael Forhez
Oracle Mike Gorshe
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