Named "Storeytelling," the joint solution "recaptures the essence of merchandising and product stories in creating compelling visual experiences, linking virtual reality to assortment planning and planogramming and ultimately enabling a mobile, augmented shopping reality for in-store,"
CGT presents a comparison chart of solution providers on the forefront of digital content management, with tools ranging from content creation all the way through to performance analysis. Plus, an industry expert offers some thoughts on key trends in an exclusive Q&A.
CGT presents a comparison chart of product information management solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.
The editors at CGT have handpicked a small group of additional technology companies that consumer goods organizations should consider when looking to solve their unique IT and business needs.
Their distinctive business models and intriguing offerings — like an artificial intelligence-based perso
Download this e-book and discover how product information management (PIM) solutions are helping manufacturers and retailers build engaging relationships with consumers and bolster the bottom line with fresh, tailored, informative content that satisfies individual shopper demands.
CGT presents its inaugural listing of solutions that help to manage detailed product content within the consumer goods industry. Plus, experts discuss how critical it is to share consistent product information in an omnichannel landscape.
In a digital and omnichannel world, consumers have access to more information than ever before, and consumer goods companies have to keep up with content they need for all of their brands. That is why this month, CGT asks EnterWorks CEO Rick Chavie about creating consumable content through a robust product information management platform.