In this exclusive webinar, a panel of industry experts will examine how TPM must transition from an "inside-out" focus on enterprise processes and transactional efficiencies to an "outside-in" approach that responds to real consumer demand.
Experts from nine leading solutions providers discuss key challenges confronting consumer goods companies as they seek to transform their trade promotion practices. Plus, a comparison chart of 22 top TPM and TPO vendors.
Omnichannel. It’s become the standard approach to retail. The lines between e-commerce, physical stores and mobile have so blurred that the consumer no longer makes a distinction. This white paper from EY explains what consumer goods companies must do to follow suit.
CGT presents a comparison chart of solution providers on the forefront of digital content management, with tools ranging from content creation all the way through to performance analysis. Plus, an industry expert offers some thoughts on key trends in an exclusive Q&A.
The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.
Consumer packaged goods companies are working toward a more informed future that uses deeper insights, better metrics and faster response times to modernize the traditional TPM process. CGT's first TPM-specific research report looks at key trends in this critical business practice.