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In support of its patriotic “Red, White & Berry” Smirnoff Ice flavor, Diageo ran a Facebook and Instagram contest that awarded 100 people $500 to cover two extra days off following the July 4 holiday.

The NLP-based “Happy Hour” skill acts as a home bartending assistant and party planner.

The Diageo Whiskey 5 program revolutionized the whiskey category by breaking down the nuanced alcoholic beverage into five taste categories that shoppers could easily understand when approaching a purchase.

This club-store pallet unit from Diageo grabbed my attention immediately with its bright orange-red pallet wrap and cut case displays along with a header touting Bulleit’s award-winning bourbon. The wrap also had three drink images and recipes for each to make this an even smarter buy.

"Barkeep" is an artificial intelligence-powered virtual bartender that provides users with drink recommendations and recipes.

For the third consecutive year, Unilever scored the top spot in Gartner’s "Supply Chain Top 25" rankings for 2018, while The Home Depot rejoined the rankings after a three-year absence and adidas made the group for the first time. Gartner's rankings identify supply chain leaders and highlight th

The unique venue boasts an exclusive collection of rare whiskies along with guided tastings and virtual educational experiences.

Alice Delahunt steps into the new role as the venerable apparel brands bolsters its digital bench with several hires.

The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. Awards were presented at the Path to Purchase Institute’s Shopper Marketing Celebration.

​​​​​​​Soche Picard has been hard at work during her first year as Arc Worldwide North American CEO. She’s spent the time evolving the positioning of Arc (Leo Burnett Group’s commerce agency), realigning teams and creating an operating system around “irresistible commerce.”

Investor-backed Hometown Foods now owns the Pillsbury, Funfetti, Hungry Jack, White Lily, Jim Dandy and Martha White baking brands.

Jim Morgan and Calvin Lammers do not work for the same company, yet they talk at least once a week about e-commerce.

CGT presents a comparison chart of solution providers on the forefront of data and analytics. Plus, industry experts from provide thoughts on navigating the challenges and opportunities involved in effective, efficient data management and analytics.

A short list of addi onal solu on providers that nearly made the Readers’ Choice lists and are delivering unique value to the industry.

The Power of She aka “Fearless Girl” campaign from McCann New York and State Street Global Advisors was presented with the Grand Effie trophy (best in show) on May 31 at the 2018 North American Effie Awards Gala in New York.

The inaugural awards program recognizes female professionals driving business transformation in the consumer goods industry.

Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

CGT's 16th annual coverage of the largest public consumer goods companies worldwide includes a deep-dive into recent business and IT-related activity at the 10 largest enterprises.