SmartCommerce, Atlanta, is trumpeting its Click2Cart tool that aims to eliminate the sometimes multiple steps required when buying online. The company is working with product manufacturers such as Mondelez International, Procter & Gamble, Unilever, Wrigley, Nestle and Danone.
Yogurt brand supplies sweepstakes, leverages targeted digital advertising
White Plains, N.Y. — Danone North America activated its sponsorship of the National Football League Draft with an Oikos “Flavor Draft” sweepstakes at Kroger.
For the second straight year, Danone North America’s Oikos activated its sponsorship of the National Football League Draft with a “Flavor Draft” campaign at Kroger, this time expanding the effort’s footprint by including Midwestern chain Roundy’s.
Procter & Gamble and Publix activated their joint sponsorships of the National Football League's Atlanta Falcons, Miami Dolphins, Tampa Bay Buccaneers and Jacksonville Jaguars by running a sweepstakes ahead of the April 26-28 NFL Draft.
When you consider the shopping experience at Heinen’s, a 23-store supermarket chain out of Cleveland, you certainly know that it’s unique – a weird combination of Whole Foods, a traditional supermarket and the “treasure hunt” of a Costco.