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01/02/2019 -
Danone North America and Meijer teamed for a program highlighting plant-based foods during the meat-fatigue-inducing summer months.

07/16/2018 -
For Alysia Ross, establishing and socializing a strategic shopper discipline at a company like Dannon was an opportunity she couldn’t pass up.

01/21/2019 -
Target is shining a spotlight on its assortment of organic and plant-based milk.

04/27/2018 -
SmartCommerce, Atlanta, is trumpeting its Click2Cart tool that aims to eliminate the sometimes multiple steps required when buying online. The company is working with product manufacturers such as Mondelez International, Procter & Gamble, Unilever, Wrigley, Nestle and Danone.

06/19/2018 -
Yogurt brand supplies sweepstakes, leverages targeted digital advertising White Plains, N.Y. — Danone North America activated its sponsorship of the National Football League Draft with an Oikos “Flavor Draft” sweepstakes at Kroger.

05/01/2019 -
For the second straight year, Danone North America’s Oikos activated its sponsorship of the National Football League Draft with a “Flavor Draft” campaign at Kroger, this time expanding the effort’s footprint by including Midwestern chain Roundy’s.

07/09/2018 -
Ahold Delhaize's Giant/Martin's and Stop & Shop divisions tied in to the designation of June as "National Dairy Month" by joining Feeding America's "Great American Milk Drive."

04/20/2018 -
Procter & Gamble and Publix activated their joint sponsorships of the National Football League's Atlanta Falcons, Miami Dolphins, Tampa Bay Buccaneers and Jacksonville Jaguars by running a sweepstakes ahead of the April 26-28 NFL Draft.

03/28/2019 -
Founder and CEO Tom Szaky will discuss the innovative waste-reduction program known as Loop, and how it aspires to be an engine for brands to catapult this new model of packaging.

11/21/2018 -
Kellogg Co. teamed with Amazon for a new holiday cause program benefitting Feeding America.

09/10/2018 -
Ahold Delhaize's Giant/Martin's, Giant Food and Stop & Shop chains spotlighted components to healthy kids' lunches for back-to-school season.

09/07/2018 -
Whole Foods Market has moved its annual "Growing Healthy Kids" fundraiser a month earlier to tie it to the back-to-school season.​​​​​​​

08/01/2019 -
Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

01/08/2018 -
Kroger's Harris-Teeter chain eschewed its parent company's annual "Game Day Greats" program in favor of running a series of its own chain-specific promotions during football season.

04/16/2018 -
When you consider the shopping experience at Heinen’s, a 23-store supermarket chain out of Cleveland, you certainly know that it’s unique – a weird combination of Whole Foods, a traditional supermarket and the “treasure hunt” of a Costco.

05/07/2018 -
Albertsons Cos.’ Jewel-Osco tied in to the designation of April as Earth Month and the April 22 observance of "Earth Day" by spotlighting sustainable brands and products.

08/24/2018 -
Meijer is looking out for teachers with a series of back-to-school promotions.

02/01/2018 -
The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization.

01/05/2018 -
Today, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans.

02/23/2018 -
Supermarket operator includes brands in Game Day Greats campaign and beyond.
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