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Danone North America and Meijer teamed for a program highlighting plant-based foods during the meat-fatigue-inducing summer months.

For Alysia Ross, establishing and socializing a strategic shopper discipline at a company like Dannon was an opportunity she couldn’t pass up.

Target is shining a spotlight on its assortment of organic and plant-based milk.

SmartCommerce, Atlanta, is trumpeting its Click2Cart tool that aims to eliminate the sometimes multiple steps required when buying online. The company is working with product manufacturers such as Mondelez International, Procter & Gamble, Unilever, Wrigley, Nestle and Danone.

Yogurt brand supplies sweepstakes, leverages targeted digital advertising White Plains, N.Y. — Danone North America activated its sponsorship of the National Football League Draft with an Oikos “Flavor Draft” sweepstakes at Kroger.

For the second straight year, Danone North America’s Oikos activated its sponsorship of the National Football League Draft with a “Flavor Draft” campaign at Kroger, this time expanding the effort’s footprint by including Midwestern chain Roundy’s.

Ahold Delhaize's Giant/Martin's and Stop & Shop divisions tied in to the designation of June as "National Dairy Month" by joining Feeding America's "Great American Milk Drive."

Procter & Gamble and Publix activated their joint sponsorships of the National Football League's Atlanta Falcons, Miami Dolphins, Tampa Bay Buccaneers and Jacksonville Jaguars by running a sweepstakes ahead of the April 26-28 NFL Draft.

Founder and CEO Tom Szaky will discuss the innovative waste-reduction program known as Loop, and how it aspires to be an engine for brands to catapult this new model of packaging.

Kellogg Co. teamed with Amazon for a new holiday cause program benefitting Feeding America.

Ahold Delhaize's Giant/Martin's, Giant Food and Stop & Shop chains spotlighted components to healthy kids' lunches for back-to-school season.

Whole Foods Market has moved its annual "Growing Healthy Kids" fundraiser a month earlier to tie it to the back-to-school season.​​​​​​​

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

Kroger's Harris-Teeter chain eschewed its parent company's annual "Game Day Greats" program in favor of running a series of its own chain-specific promotions during football season.

When you consider the shopping experience at Heinen’s, a 23-store supermarket chain out of Cleveland, you certainly know that it’s unique – a weird combination of Whole Foods, a traditional supermarket and the “treasure hunt” of a Costco.

Albertsons Cos.’ Jewel-Osco tied in to the designation of April as Earth Month and the April 22 observance of "Earth Day" by spotlighting sustainable brands and products.

Meijer is looking out for teachers with a series of back-to-school promotions.

The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization.

Today, in successful CPG companies, collaboration between sales and marketing is essential to ensure aligned promotional plans.

Supermarket operator includes brands in Game Day Greats campaign and beyond.