Chaney Youngblood’s career has had a nontraditional trajectory at General Mills. She started in sales straight out of college and reported to a marketing director, which had never been done before. It was in an effort to link sales and marketing together.
Behavioral Economics is causing a buzz, especially in marketing. Doesn’t every brand want to know how they can influence consumer behavior? In this paper, HelloWorld shares the basics of behavioral economics, gives you a few tools, and shows the impact the theories can have on your campaigns.
CGT presents a comparison chart of solution providers on the forefront of data and analytics. Plus, industry experts from provide thoughts on navigating the challenges and opportunities involved in effective, efficient data management and analytics.
Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.