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Dan Magrish

07/25/2018 -
Giant Eagle’s Dan Magrish was promoted this month to director, e-commerce marketing.
Salsify Chat

11/07/2018 -
Salsify has acquired Welcome Commerce and launched Salsify Chat, which enables brands to connect directly with consumers from their product pages on Walmart, Target and Office Depot.

09/07/2018 -
Investor-backed Hometown Foods now owns the Pillsbury, Funfetti, Hungry Jack, White Lily, Jim Dandy and Martha White baking brands.
Kantar PowerRankings 2018

11/09/2018 -
PepsiCo earned the top position among suppliers in Kantar’s 2018 US PoweRanking report for the third consecutive year.

12/26/2018 -
We present results and analysis of our annual survey of consumer goods marketing executives. Included is Path to Purchase Institute staff analysis on seven topics as well as 21 charts.

12/13/2018 -
The 2019 Guide to Digital Shopper Marketing Providers features in-depth profiles from 8 leading companies.

10/15/2018 -
Download the 2019 Shopper Marketing Rate Card.

08/17/2018 -
Chaney Youngblood’s career has had a nontraditional trajectory at General Mills. She started in sales straight out of college and reported to a marketing director, which had never been done before. It was in an effort to link sales and marketing together.

08/13/2018 -
Kim Lefko, former Weber-Stephen Products chief marketing officer, was named Ace Hardware senior vice president, chief marketing officer.

05/01/2019 -
A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

11/14/2018 -
The beverage maker earned kudos for its investments in innovation, while the retailer was recognized for its clear strategic vision.

02/22/2019 -
A short list of addi onal solu on providers that nearly made the Readers’ Choice lists and are delivering unique value to the industry.

07/02/2018 -
Highlights from the agenda of the 15th annual Consumer Goods Sales & Marketing Summit

10/15/2018 -
CGT presents a comparison chart of solution providers on the forefront of data and analytics. Plus, industry experts from provide thoughts on navigating the challenges and opportunities involved in effective, efficient data management and analytics.
Tom Ward image

11/13/2018 -
Our report recognizes more than 250 brand and retail executives who are making notable contributions in the area of e-commerce.
Jay Evans The Marketing Arm

03/19/2019 -
Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

07/17/2018 -
Our 10th annual report spotlights more than 300 marketing professionals who are leading shopper marketing efforts at some of the most beloved CPG companies and leading retailers.

08/07/2018 -
A new white paper from JDA Software Group outlines the steps and tools needed to modernize the traditional store merchandising process.
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