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Salsify Chat

11/07/2018 -
Salsify has acquired Welcome Commerce and launched Salsify Chat, which enables brands to connect directly with consumers from their product pages on Walmart, Target and Office Depot.
Kantar PowerRankings 2018

11/09/2018 -
PepsiCo earned the top position among suppliers in Kantar’s 2018 US PoweRanking report for the third consecutive year.

09/04/2019 -
The electronics company is debuting an AI-infused customer service solution for appliances called Proactive Customer Care in Europe this week. 

12/26/2018 -
We present results and analysis of our annual survey of consumer goods marketing executives. Included is Path to Purchase Institute staff analysis on seven topics as well as 21 charts.

12/13/2018 -
The 2019 Guide to Digital Shopper Marketing Providers features in-depth profiles from 8 leading companies.

10/15/2018 -
Download the 2019 Shopper Marketing Rate Card.

05/01/2019 -
A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

11/14/2018 -
The beverage maker earned kudos for its investments in innovation, while the retailer was recognized for its clear strategic vision.

02/22/2019 -
A short list of addi onal solu on providers that nearly made the Readers’ Choice lists and are delivering unique value to the industry.

10/15/2018 -
CGT presents a comparison chart of solution providers on the forefront of data and analytics. Plus, industry experts from provide thoughts on navigating the challenges and opportunities involved in effective, efficient data management and analytics.
Tom Ward image

11/13/2018 -
Our report recognizes more than 250 brand and retail executives who are making notable contributions in the area of e-commerce.
Jay Evans The Marketing Arm

03/19/2019 -
Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

04/23/2019 -
In a fast-evolving, increasingly data-driven marketplace, consumer goods companies and retailers must progress along the maturity curve in traditional analytics practices even as the number of business areas that require analytics expertise continues to explode.

04/23/2019 -
Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.

04/23/2019 -
CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.

02/21/2019 -
The CGT community’s preferred providers of solutions for new product development and introduction, and various other aspects of product lifecycle management.
Jacque James

08/01/2019 -
Our 11th annual report showcases the brand and retail executives who are leading and advancing the shopper marketing discipline at their companies.

02/21/2019 -
CGT’s readers again select their favorite IT solution providers across 16 business-critical functions.

12/14/2018 -
CGT's 16th annual coverage of the largest public consumer goods companies worldwide includes a deep-dive into recent business and IT-related activity at the 10 largest enterprises.