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05/23/2016 -
“Improvements in oral care are occurring more quickly than ever, so Colgate-Palmolive determined the best way to showcase its Total, MaxFresh and MaxWhite toothpastes, brushes and mouthwash was to encompass them all in one big compartmentalized corrugated endcap unit.

02/19/2016 -
To complement this month’s Hall of Fame profile of Barry Roberts, we present a roundup of recent marketing activity at retail from Colgate-Palmolive. 

06/28/2017 -
Colgate-Palmolive won itself a Shopper Marketing Effie Award for its "save water" campaign that urges consumers to turn off the faucet when brushing their teeth – among other ways – to conserve water.

02/27/2018 -
This clever plastic shelf sign/aisle interrupter promoting Colgate-Palmolive’s Colgate mouthwash does a terrific job of flagging the new Advanced Health product. Consumers are instructed to “shake to activate” the ingredients.

08/23/2007 -
Colgate-Palmolive Company announces the appointment of four key executives to senior leadership positions.

01/23/2017 -
These small but highly effective aisle interrupters accomplish several critical goals with seamless execution.

01/25/2016 -
"Here’s another example of a small display doing an incredibly effective and cost efficient job. In this case, it’s for Colgate-Palmolive’s introduction of Optic White toothbrush and whitening pen.

01/09/2018 -
The new device uses artificial intelligence to help consumers improve oral health and Colgate develop future products.

05/01/2006 -
As part of its strategy to focus on its higher-margin oral and personal care businesses, Colgate-Palmolive Company agrees to purchase Tom's of Maine.

03/24/2011 -
Unilever enters a binding agreement to sell the global Sanex business to Colgate-Palmolive for 672 million euros while adding the Fab, Lavomatic and Vel brands to its portfolio in Colombia.

09/16/2009 -
In the CG industry, 35 percent of IT budgets are dedicated to new projects. Find out which CG companies were recently honored as the most innovative users of IT in 2009.

08/01/2019 -
At stores running the program, sales improved by nearly 40% over stores that didn’t.

08/30/2018 -
ShopRite and Colgate-Palmolive are staging a contest to underscore the importance of water preservation while brushing.

08/01/2019 -
Jairo Garcia has been with Colgate for 13 years in different consumer marketing and innovation positions based in Mexico City and New York.

01/30/2017 -
Shopper platforms can be a valuable complement to commercial activity plans, lessening the need for the more typical promotional-driven efforts. But there are critical steps that must be taken to ensure the success of brand-specific or cross-category shopper platforms.

06/21/2017 -
Tapping into consumers’ emotional guilt and, more importantly, inspiring them to make a difference, Colgate-Palmolive created an informational sustainability campaign around the issue of water waste for Albertsons/Safeway.

09/01/2007 -
Harnessing New Product Innovation's Power to Build Brands and Drive Organic Growth

10/01/2007 -
Colgate-Polmolive's IT Strategy Supports Enterprise-Wide Initiative

06/20/2016 -
NBTY, Inc. appoints Stephen J. Conboy as Senior Vice President and Chief Financial Officer of the company.

05/15/2018 -
When you walk into a CVS/pharmacy y mas in the Miami area, you know you are not in your padre’s CVS.
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