This clever plastic shelf sign/aisle interrupter promoting Colgate-Palmolive’s Colgate mouthwash does a terrific job of flagging the new Advanced Health product. Consumers are instructed to “shake to activate” the ingredients.
Raphael Savalle writes articles about the Consumer Goods sector, its strategic challenges and opportunities to help executives think about their options and to engage managers in thinking strategically. The following is an excerpt from his article "Why do FMCG's CFOs care about ROA and why should you?," which is the 4th article in his series on Total Shareholder Return (TSR).
For the third consecutive year, Unilever scored the top spot in Gartner’s "Supply Chain Top 25" rankings for 2018, while The Home Depot rejoined the rankings after a three-year absence and adidas made the group for the first time.
Gartner's rankings identify supply chain leaders and highlight th
Unilever, LOreal, Colgate-Palmolive and Kimberly-Clark all beat analyst expectations for sales growth last quarter, with three of the four saying they stepped up marketing spending. Find out more about the results, including what it means for The Procter & Gamble Company.
The 2007 Consumer Goods Sales and Marketing Summit is committed to providing a single thought leadership forum for consumer goods executives to network with peers, share ideas and experiences,and learn about important industry trends.