Cargo, New York, a company that supplies rideshare drivers like Lyft and Uber with an in-car pantry of sorts from which to buy items with their mobile phones, has partnered with Coca-Cola Co. for a test in the Atlanta area.
At the Shopper Marketing Summit in March, Karen Sales, vice president of shopper marketing at Albertsons Cos., and Liza Etu, senior shopper marketing manager at Coca-Cola Co., presented findings and a case study on a digital endcap that began in three stores in 2014, rolled out to 250 stores in 201
Staples has named Coca-Cola Co. veteran J. Alexander Douglas to man the helm as chief executive officer. He succeeds Shira Goodman, who stepped down on Friday after a 25-year-long career with the retailer, according to The Wall Street Journal.
Country music fans are 125% more likely to visit a Walmart store (to the tune of 15 times a month or more) compared to the rest of the general population. With that insight, for the last three years Coca-Cola Co.
Before his current position, Byron Gilstrap led the development and implementation of Coca-Cola’s B2B online platform, MyCoke.com. “It was a great role to really learn and understand the breadth and depth of the entire Coca-Cola system,” he says.
Coca-Cola Co. and Walgreens are working together on a summer “Coke Happy Hour” promotion for the fourth straight year — dangling a weekly "buy one, get one free" digital coupon for the manufacturer's 20-ounce beverages.
As shoppers now rely more extensively on digital throughout the grocery shopping journey, companies need to understand where and how to spend their marketing dollars, and exactly where to put their messages.