Search

Press enter to search
Close search
Open Menu
Press enter to search

10/21/2018 -
The beverage company has revamped its senior leadership to support long-term strategic plans.

09/05/2018 -
The beverage giant expanded its portfolio of up-and-coming brands with New England's Moxie.

09/25/2018 -
The acquisition of an Australia-based health beverage maker signals Coke's first step into a category that's growing in more ways than one.

03/02/2020 -
The PepsiCo brand added the role in order to grow usage among its current customers and penetrate the households of non-users in the United States.  

04/28/2020 -
The Coca-Cola Company is teaming with Microsoft in the name of employee and customer engagement.

07/09/2018 -
The massive promotion is running across more than 61,000 7-Eleven stores in 14 countries worldwide.

03/15/2019 -
At the Path to Purchase Summit, learn how Coca-Cola, Family Dollar and the Boys and Girls Club of America came together to drive shopper loyalty and give back to the community.

05/11/2020 -
Danone acquired WhiteWave Foods in 2016 as part of a $12.5 billion deal and is developing a strategy to meet the rising demand of consumers adopting flexitarian diets.

03/29/2019 -
Coca-Cola Co. and Mondelez International’s Nabisco have teamed up to activate their sponsorships of the National Collegiate Athletic Association for an account-specific sweepstakes running at Southeastern Grocers’ Winn-Dixie, Bi-Lo and Harveys during March Madness season.

09/05/2018 -
Nestlé expands its offerings by becoming Starbucks' retail partner; Coca-Cola dives into the category by acquiring UK-based Costa.

08/21/2019 -
Coca-Cola Co. will sell its water brand in aluminum cans and bottles as part of sustainable packaging initiatives the manufacturer is planning over the next year aimed at reducing plastic waste.

03/11/2020 -
Polit will oversee the snack company’s global information technology solutions, reporting to executive vice president and chief financial officer Luca Zaramella.

04/23/2020 -
The chief marketing officer role has been vacant since Barbara Messing departed in August 2019.

10/23/2019 -
The plant-based food companies recently hired new marketing executives.

10/04/2018 -
The Path to Purchase Institute, in partnership with the Network of Executive Women (NEW), is proud to announce the winners of its 2018 Women of Excellence Awards.

05/21/2020 -
P&G has granted Cargill an exclusive license that allows Cargill to further develop and commercialize a technology that can help reduce greenhouse gas emissions

01/01/2020 -
A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

01/29/2020 -
The chief growth officer for Kimberly-Clark has joined the board for Neustar, a global information services and identity resolution company.

03/11/2019 -
Nathan Pendleton of Hasbro and Bill Courtney of RichContext will share how to create an ideal shopping experience by embracing technology at the Path to Purchase Summit in May.
Show More