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Business Topics

Coca-Cola Makes Leadership Changes

10/21/2018 -

The beverage company has revamped its senior leadership to support long-term strategic plans.

Business Topics

Coca-Cola Gets into the Kombucha Trade

09/25/2018 -

The acquisition of an Australia-based health beverage maker signals Coke's first step into a category that's growing in more ways than one.

Marketer Profiles

Profile: Jessica Ellickson, The Coca-Cola Co.

01/15/2019 -

Jessica Ellickson is one of three 2018 Women of Excellence honorees in the “Collaboration” category.

Virtual Reality

Customer Management Award 2018: Coca-Cola

12/26/2018 -

The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.

Dollar Stores

Dollar General, Coca-Cola Dole Out Polar Bears

11/29/2018 -

Dollar General has teamed with Coca-Cola Co. for a holiday-themed incentive encouraging shoppers to "give the gift of refreshment."

Coca-Cola Cozies Up to Boxed as an Amazon Alternative

01/23/2019 -

Coca-Cola Co. is giving e-tailer Boxed an exclusive launch window for Smartwater's ionized alkaline and antioxidant infused waters before the one-liter bottles become available nationally in March.

P2PI News

Coca-Cola to Explain How It 'Makes Every Sip Count' at P2PSummit

03/15/2019 -

At the Path to Purchase Summit, learn how Coca-Cola, Family Dollar and the Boys and Girls Club of America came together to drive shopper loyalty and give back to the community.

E-commerce

Profile: Brian Chau, General Manager, E-Commerce, China, The Coca-Cola Co.

05/01/2019 -

Location: Shanghai, China

Shopper Marketing

SE Grocers, Coca-Cola, Nabisco Team for March Madness

03/29/2019 -

Coca-Cola Co. and Mondelez International’s Nabisco have teamed up to activate their sponsorships of the National Collegiate Athletic Association for an account-specific sweepstakes running at Southeastern Grocers’ Winn-Dixie, Bi-Lo and Harveys during March Madness season.

Shopper Marketing

Profile: Dennise Gaona, Go to Market and Shopper Sparkling Director, Mexico Business Unit, The Coca-Cola Co.

05/01/2019 -

Location: Mexico City

Shopper Marketing

Meijer Touts NCAA Sponsors in Stores, Online

04/01/2019 -

Meijer is shining a spotlight on National Collegiate Athletic Association's Division I Men's Basketball Tournament sponsors Mondelez International, Coca-Cola Co. and Hershey Co. in stores and online during this year's March Madness season.

Consumer Engagement

Global Watch 2019

05/01/2019 -

We offer perspective on the path to purchase from around the world – from five consumer goods professionals.

Games/ Contests/ Sweepstakes

Coke, Home Depot Team for the Super Bowl

01/29/2019 -

Home Depot is unofficially tying in to the National Football League's Super Bowl 2019 by staging a football-themed sweepstakes with Coca-Cola Co.

Enterprise Excellence

Dasani Adopts Aluminum, More Sustainable Packaging

08/21/2019 -

Coca-Cola Co. will sell its water brand in aluminum cans and bottles as part of sustainable packaging initiatives the manufacturer is planning over the next year aimed at reducing plastic waste.

Industry Awards

P2PI Announces 2019 Hall of Fame Class

01/22/2019 -

Coca-Cola's April Carlisle, Kroger's Jody Kalmbach and Chobani's Peter McGuinness will be honored in May at P2PSummit.

Industry Awards

Path to Purchase Institute Hall of Fame

05/16/2019 -

Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

Retail Execution

AI Enables Smarter, Faster Retail Insights

11/06/2018 -

The business imperatives for CPG companies are fairly well understood. Products must be available on the shelf for shoppers to buy them and they must be merchandised in a way that aligns with all of the sales drivers that companies have learned over many years of studying category management

Drugstores

Walgreens' Beverage Category Reset Leverages VR

11/26/2018 -

Once a year, Walgreens executes a beverage category reset, and to get it right, the retailer worked with Coca-Cola Co. and virtual reality provider InContext Solutions to provide “a simple addition to the reset process – with big impact.”

Shopper Marketing

Effie Award Winner: because I can.

08/01/2019 -

Manufacturer: Coca-Cola Co. Lead Agency: Geometry 2019 Shopper Marketing Effie Award: Multi-Retailer Program (Silver) As the No.

Retailer Relations

7-Eleven, BodyArmor Team for March Madness AR Experience

04/02/2019 -

7-Eleven has teamed with National Collegiate Athletic Association sponsor BodyArmor to launch a pair of March Madness-themed augmented reality (AR) experiences within the retailer's mobile application.

Coca-Cola Makes Leadership Changes

Coca-Cola Gets into the Kombucha Trade

Profile: Jessica Ellickson, The Coca-Cola Co.

Customer Management Award 2018: Coca-Cola

Dollar General, Coca-Cola Dole Out Polar Bears

Coca-Cola Cozies Up to Boxed as an Amazon Alternative

Coca-Cola to Explain How It 'Makes Every Sip Count' at P2PSummit

Profile: Brian Chau, General Manager, E-Commerce, China, The Coca-Cola Co.

SE Grocers, Coca-Cola, Nabisco Team for March Madness

Profile: Dennise Gaona, Go to Market and Shopper Sparkling Director, Mexico Business Unit, The Coca-Cola Co.

Meijer Touts NCAA Sponsors in Stores, Online

Global Watch 2019

Coke, Home Depot Team for the Super Bowl

Dasani Adopts Aluminum, More Sustainable Packaging

P2PI Announces 2019 Hall of Fame Class

Path to Purchase Institute Hall of Fame

AI Enables Smarter, Faster Retail Insights

Walgreens' Beverage Category Reset Leverages VR

Effie Award Winner: because I can.

7-Eleven, BodyArmor Team for March Madness AR Experience

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