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Business Topics

Coca-Cola Makes Leadership Changes

10/21/2018 -

The beverage company has revamped its senior leadership to support long-term strategic plans.

Business Topics

Coca-Cola Buys Regional Soda Brand

09/05/2018 -

The beverage giant expanded its portfolio of up-and-coming brands with New England's Moxie.

Business Topics

Coca-Cola Gets into the Kombucha Trade

09/25/2018 -

The acquisition of an Australia-based health beverage maker signals Coke's first step into a category that's growing in more ways than one.

Sales & Marketing

Coca-Cola to Stock Rideshare Fleets

05/02/2018 -

The beverage giant is the latest packaged goods company to partner with Cargo, an in-vehicle commerce platform that supplies snacks and other necessities to ride-share operators such as Uber and Lyft.

Virtual Reality

Customer Management Award 2018: Coca-Cola

12/26/2018 -

The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.

Collaboration

7-Eleven, Coca-Cola Tap into World Cup

07/09/2018 -

The massive promotion is running across more than 61,000 7-Eleven stores in 14 countries worldwide.

Sales & Marketing

Redefining a Century-Old Story: Coca-Cola’s 4-Step Digital Transformation

04/16/2018 -

After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey.

Business Topics

Nestle, Coke Make Bolder Moves into Coffee

09/05/2018 -

Nestlé expands its offerings by becoming Starbucks' retail partner; Coca-Cola dives into the category by acquiring UK-based Costa.

Retail Execution

AI Enables Smarter, Faster Retail Insights

11/06/2018 -

The business imperatives for CPG companies are fairly well understood. Products must be available on the shelf for shoppers to buy them and they must be merchandised in a way that aligns with all of the sales drivers that companies have learned over many years of studying category management

Industry Awards

P2PI Announces 2019 Hall of Fame Class

01/22/2019 -

Coca-Cola's April Carlisle, Kroger's Jody Kalmbach and Chobani's Peter McGuinness will be honored in May at P2PSummit.

League of Leaders

Profile of Patrick Fitzmaurice

03/05/2018 -

Patrick Fitzmaurice brings a long track record of innovative industry leadership in the marketing, sales and shopper/retail space to his role as facilitator for CGT's League of Leaders. Along with other industry leaders, he recently formed a new company called Caterpillar Farm, Inc., where he se

Business Topics

Salesforce Buys Mulesoft

03/23/2018 -

The combined companies are positioned to accelerate the digital transformations of their respective clients.

Promotion Management

Eversight Expands Offer Innovation Suite for CPGs

07/20/2018 -

New features are designed to give packaged goods companies rapid feedback and optimization based on AI and experimentation.

Industry Awards

Business Technology Awards 2018: Digital Transformation in Action

12/26/2018 -

If you need to find best practices in IT leadership, supply chain transformation, forward-thinking retail collaboration or new-business innovation, you’ve come to the right place. CGT showcases its annual slate of industry award winners.

Supply Chain

Unilever Again Tops Gartner’s Supply Chain Ranks

05/31/2018 -

For the third consecutive year, Unilever scored the top spot in Gartner’s "Supply Chain Top 25" rankings for 2018, while The Home Depot rejoined the rankings after a three-year absence and adidas made the group for the first time. Gartner's rankings identify supply chain leaders and highlight th

Editor's Note

CGT December 2018: A Year of Living Digitally

12/19/2018 -

The full digital edition of CGT's December 2018 issue is available here.

Product Information Management

The Era of Fast-Moving Consumer Images

04/30/2018 -

The number of product images needed for e-commerce and social media increases each year. As a consumer packaged goods marketer, how do you create images at scale, and quickly — all while staying in budget? This white paper explains what top brands are doing to solve this challenge.

Readers' Choice

Readers' Choice Survey 2018: Product Information Management

02/12/2018 -

The CGT community’s preferred providers of solutions for managing and updating product data internally and in conjunction with retailers and other sales partners.