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Business Topics

Coca-Cola Makes Leadership Changes

10/21/2018 -

The beverage company has revamped its senior leadership to support long-term strategic plans.

Business Topics

Coca-Cola Buys Regional Soda Brand

09/05/2018 -

The beverage giant expanded its portfolio of up-and-coming brands with New England's Moxie.

Business Topics

Coca-Cola Gets into the Kombucha Trade

09/25/2018 -

The acquisition of an Australia-based health beverage maker signals Coke's first step into a category that's growing in more ways than one.

Sales & Marketing

Coca-Cola to Stock Rideshare Fleets

05/02/2018 -

The beverage giant is the latest packaged goods company to partner with Cargo, an in-vehicle commerce platform that supplies snacks and other necessities to ride-share operators such as Uber and Lyft.

Virtual Reality

Customer Management Award 2018: Coca-Cola

12/26/2018 -

The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.

Collaboration

7-Eleven, Coca-Cola Tap into World Cup

07/09/2018 -

The massive promotion is running across more than 61,000 7-Eleven stores in 14 countries worldwide.

Sales & Marketing

Redefining a Century-Old Story: Coca-Cola’s 4-Step Digital Transformation

04/16/2018 -

After spending 130 years building a global brand, Coca-Cola is prepared to up the ante. The company has embarked on an aggressive 5-year digital transformation journey.

Business Topics

Nestle, Coke Make Bolder Moves into Coffee

09/05/2018 -

Nestlé expands its offerings by becoming Starbucks' retail partner; Coca-Cola dives into the category by acquiring UK-based Costa.

Industry Awards

P2PI Announces 2019 Hall of Fame Class

01/22/2019 -

Coca-Cola's April Carlisle, Kroger's Jody Kalmbach and Chobani's Peter McGuinness will be honored in May at P2PSummit.

Retail Execution

AI Enables Smarter, Faster Retail Insights

11/06/2018 -

The business imperatives for CPG companies are fairly well understood. Products must be available on the shelf for shoppers to buy them and they must be merchandised in a way that aligns with all of the sales drivers that companies have learned over many years of studying category management

Data & Analytics

Readers’ Choice Survey 2019: Editors' Picks

02/22/2019 -

A short list of addi onal solu on providers that nearly made the Readers’ Choice lists and are delivering unique value to the industry.

Promotion Management

Eversight Expands Offer Innovation Suite for CPGs

07/20/2018 -

New features are designed to give packaged goods companies rapid feedback and optimization based on AI and experimentation.

Industry Awards

Business Technology Awards 2018: Digital Transformation in Action

12/26/2018 -

If you need to find best practices in IT leadership, supply chain transformation, forward-thinking retail collaboration or new-business innovation, you’ve come to the right place. CGT showcases its annual slate of industry award winners.

Supply Chain

Unilever Again Tops Gartner’s Supply Chain Ranks

05/31/2018 -

For the third consecutive year, Unilever scored the top spot in Gartner’s "Supply Chain Top 25" rankings for 2018, while The Home Depot rejoined the rankings after a three-year absence and adidas made the group for the first time. Gartner's rankings identify supply chain leaders and highlight th

Editor's Note

CGT December 2018: A Year of Living Digitally

12/19/2018 -

The full digital edition of CGT's December 2018 issue is available here.

Product Information Management

The Era of Fast-Moving Consumer Images

04/30/2018 -

The number of product images needed for e-commerce and social media increases each year. As a consumer packaged goods marketer, how do you create images at scale, and quickly — all while staying in budget? This white paper explains what top brands are doing to solve this challenge.

Consulting

Readers’ Choice Survey 2019: Consulting

02/21/2019 -

The CGT community’s preferred providers for third-party strategic and tactical consulting services.

Digital Transformation

RCAS 2019: How a ‘License to Disrupt’ Can Drive Change

03/13/2019 -

Former P&G exec Remco Brouwer will explain how HR consulting giant Randstad used a "Digital Factory" to avoid the legacy enterprise issues that were holding back the company’s digital transformation.