ShopRite has teamed with TeacherLists, an online service for creating and sharing digital school supply lists, to allow shoppers to view and purchase all of a student's school-specific supplies through shoprite.com.
The Home Depot is positioning SKUs from Coca-Cola Co., Newell Brands' Rubbermaid, Clorox Co.'s Kingsford, Weber-Stephen Products' Weber and private label Ryobi as ideal tailgating components this football season.
Whole Foods Market once again leveraged the popularity of the beauty category as a traffic driver to observe its fifth-annual "Beauty Week" from March 27 to April 2, this year for the first time also incorporating a "Better Beauty Swap" as part of the proceedings.
In eight years at Clif, Christine Jensen has worked in a brand management role on the Clif Kid team before eventually making her way back to her shopper marketing roots as she works to build the function at Clif.
Technology-enabled customer-centricity and innovation are driving a new kind of growth in the CPG industry. This eBook explores four opportunities to help drive growth by connecting with consumers through experiences that increase loyalty and provide insight into changing needs.