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10/26/2018 -
Ahold Delhaize's Food Lion is running its second annual October fundraiser for veterans group Hope for the Warriors, this year tying donations to bulk purchases.

09/11/2018 -
The Home Depot is positioning SKUs from Coca-Cola Co., Newell Brands' Rubbermaid, Clorox Co.'s Kingsford, Weber-Stephen Products' Weber and private label Ryobi as ideal tailgating components this football season. 

06/11/2019 -
L’Oreal’s ModiFace subsidiary has brought virtual try-on technology for lipstick to Amazon, removing a purchase barrier for cosmetics consumers seeking to discover their perfect shade online.

01/15/2019 -
It’s pretty clear that a dramatic transformation is underway when the industry’s largest company sells off its namesake brand. That’s exactly what happened to the consumer goods industry in 2018.

05/14/2019 -
The Home Depot is shining a spotlight on new WiFi-enabled, wood-pellet grills from Traeger Grills during its annual “Thrill of the Grill” campaign.
Path to Purchase Expo 2019 P2PX

08/19/2019 -
Path to Purchase Institute's largest annual event returns this November with a new look, feel and more diversified programming.

04/11/2019 -
Whole Foods Market once again leveraged the popularity of the beauty category as a traffic driver to observe its fifth-annual "Beauty Week" from March 27 to April 2, this year for the first time also incorporating a "Better Beauty Swap" as part of the proceedings.

04/03/2019 -
Walmart and Google have unveiled the custom voice-shopping service promised in January when the retailer ended its partnership with Google Express and its associated Shopping Actions service.

04/22/2019 -
Texas-based H-E-B recently wrapped its annual, two-week-long “Thrill of the Grill” campaign, promoting all the means necessary for grilling season with a slew of deals and a sampling event.

10/15/2018 -
The new partners are bringing exclusive inclusive fashion to the masses.

12/13/2018 -
The 2019 Guide to Digital Shopper Marketing Providers features in-depth profiles from 8 leading companies.

10/15/2018 -
Download the 2019 Shopper Marketing Rate Card.

09/17/2018 -
Twelve years ago, Deb Fifles received a call that Safeway wanted to establish and build a consumer insights function. She jumped at the opportunity to create a department from scratch.

07/31/2019 -
Avocados from Mexico partnered with Walmart for a springtime educational program leveraging chatbot technology and the trade group’s research to drive sales across the category.

01/03/2019 -
CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.
Digital Incentive Platforms Solutions Guide 2019

06/01/2019 -
A comparison chart of 24 companies providing various solutions and services that help brands deliver digital incentives and other calls to action to target consumers.

09/14/2018 -
Despite a vast array of methodologies and a wide variety of job titles, this elite group of nearly 200 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.
Jay Evans The Marketing Arm

03/19/2019 -
Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

10/15/2018 -
CGT presents a comparison chart of solution providers on the forefront of data and analytics. Plus, industry experts from provide thoughts on navigating the challenges and opportunities involved in effective, efficient data management and analytics.
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