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07/13/2018 -
The exec moves from Clorox to help the automaker drive innovation and digital transformation.

08/20/2018 -
ShopRite has teamed with TeacherLists, an online service for creating and sharing digital school supply lists, to allow shoppers to view and purchase all of a student's school-specific supplies through

10/26/2018 -
Ahold Delhaize's Food Lion is running its second annual October fundraiser for veterans group Hope for the Warriors, this year tying donations to bulk purchases.

09/11/2018 -
The Home Depot is positioning SKUs from Coca-Cola Co., Newell Brands' Rubbermaid, Clorox Co.'s Kingsford, Weber-Stephen Products' Weber and private label Ryobi as ideal tailgating components this football season. 

06/18/2018 -
Ahold Delhaize's Food Lion has united 35 brands for a "Cookout Payout" rewards program.​​​​​​​

06/11/2019 -
L’Oreal’s ModiFace subsidiary has brought virtual try-on technology for lipstick to Amazon, removing a purchase barrier for cosmetics consumers seeking to discover their perfect shade online.

01/15/2019 -
It’s pretty clear that a dramatic transformation is underway when the industry’s largest company sells off its namesake brand. That’s exactly what happened to the consumer goods industry in 2018.

05/14/2019 -
The Home Depot is shining a spotlight on new WiFi-enabled, wood-pellet grills from Traeger Grills during its annual “Thrill of the Grill” campaign.

04/11/2019 -
Whole Foods Market once again leveraged the popularity of the beauty category as a traffic driver to observe its fifth-annual "Beauty Week" from March 27 to April 2, this year for the first time also incorporating a "Better Beauty Swap" as part of the proceedings.

04/03/2019 -
Walmart and Google have unveiled the custom voice-shopping service promised in January when the retailer ended its partnership with Google Express and its associated Shopping Actions service.

07/24/2018 -
The household products maker is the first CPG to globally disclose fragrance ingredients across its brand portfolio.

04/22/2019 -
Texas-based H-E-B recently wrapped its annual, two-week-long “Thrill of the Grill” campaign, promoting all the means necessary for grilling season with a slew of deals and a sampling event.

10/15/2018 -
The new partners are bringing exclusive inclusive fashion to the masses.

12/13/2018 -
The 2019 Guide to Digital Shopper Marketing Providers features in-depth profiles from 8 leading companies.

10/15/2018 -
Download the 2019 Shopper Marketing Rate Card.

09/17/2018 -
Twelve years ago, Deb Fifles received a call that Safeway wanted to establish and build a consumer insights function. She jumped at the opportunity to create a department from scratch.

07/16/2018 -
In eight years at Clif, Christine Jensen has worked in a brand management role on the Clif Kid team before eventually making her way back to her shopper marketing roots as she works to build the function at Clif.

01/03/2019 -
CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.
Digital Incentive Platforms Solutions Guide 2019

06/01/2019 -
A comparison chart of 24 companies providing various solutions and services that help brands deliver digital incentives and other calls to action to target consumers.
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