Church & Dwight Co. Inc., manufacturer of ARM & HAMMER consumer, specialty and other products, selects Sopheon's Accolade product lifecycle management (PLM) system to enhance the company's product innovation processes and strengthen its ability to meet rigorous product delivery requirements.
Presented at the 2015 Consumer Goods Sales & Marketing Summit, the second annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry.
Retired EVP & CMO of Church & Dwight, and CGT's 2015 CMO of the Year Award recipient, Bruce Fleming reveals some of the changes he has seen in marketing within the CG industry, with the rise of the digital consumer.
CGT honors Bruce F. Fleming, EVP & Chief Marketing Officer, Church & Dwight Co., Inc. for making a large, demonstrable impact on his consumer goods organization through the implementation and successful use of new marketing strategies, technologies and processes.
On September 24-26, 2008, senior-level consumer goods executives united for the third annual Consumer Goods Growth & Innovation Forum. There, they heard from Procter & Gamble, Church & Dwight, Avon and Kraft, among others, on how to cultivate a true culture of innovation.
During the 2015 Consumer Goods Sales & Marketing Summit, over 200 consumer goods executives met to discuss strategies that begin and end with the consumer. From social media to the marketing/IT alliance to digital and more, these sessions offered best practices and action items for attendees to bring back to their organizations. Read on to learn more about key highlights from the event.
Over the past several years the global economy has been a roller coaster ride rising high and falling quick. However, several consumer goods companies have weathered the storm and continued to demonstrate growth. Find out who ranked among the top six most-promising CG companies.