Falcon Social is expected to enable Carlsberg to create, launch and measure the performance of its social media campaigns and coordinate all its social marketing programs from a single, centralized SaaS platform.
Based in large part on a CGT survey of global CPG executives, this research all points to one important conclusion: For field teams to gain a competitive edge, they need an enterprise-grade mobile application that creates a seamless, real-time experience from the field to the office.
With so much to do and see, CGT offers guidance on how consumer goods professionals can maximize their time spent at Retail's BIG Show. Find out what to look for while walking the floor, and how to engage solution providers and retailers in the most efficient way.
A comparison chart of solution providers to the consumer goods industry in the areas of CRM, TPM, TPO, Salesforce Mobility, etc. Plus, experts discuss new technologies, the retailer-supplier relationship and incorporating big data for better customer insights.
Consumer confidence was a bit manic in 2012, hitting a five-year high in November and then dropping again in December as consumers doubted an end to the fiscal cliff. The impact of this uncertainty plays out in the results of this annual listing of the top-performing public consumer goods companies.