Stephanie Wood started her career in CPG marketing communications at two different food associations in Washington, D.C. Then during the first dot-com bubble, she worked for the marketing strategy arm of a venture capital company, helping to launch newly funded businesses.
Randi Slusky began her career after graduating with a degree in theatre production, starting as a costumer working behind the scenes. After some time, her path took a turn into magazine and catalog production before transitioning into agency work.
Walgreens extended its familiar, category-based "buy 2, get 3rd free" incentive to packaged foods in December 2017, allowing Balance Rewards cardholders to mix and match "soup & canned meals" products to receive the free item.
Shopper marketing exists on the cusp between sales and marketing, which puts the discipline in the perfect spot on the organizational chart to pinpoint dysfunction that stems from silos and call it out.