Francisco Fraga most recently led the transformation of Procter & Gamble’s U.S. supply chain network by building digital capabilities and other enterprise-wide IT services.
Traditional packaged goods makers loaded up on snacks before the holidays: Campbell Soup agreed to acquire Snyder’s-Lance Inc.and Hershey Co. struck a deal to buy Amplify Snack Brands.
A new accelerator unit will focus on long-term innovation, small brand incubation, future customer experiences,
e-commerce and new distribution models.
A year-old partnership with leadership development firm CorpU has helped the consumer goods manufacturer make “significant progress” in identifying issues impacting supply chain management.
Farm & Oven Snacks recently announced that it is being sold by Amazon – no easy feat for any industry newcomer. So, CGT couldn’t pass up the chance to ask co-founder Mike Senackerib how he did it.
Megan Hennigan was a senior in college when she first celebrated Friendsgiving, a Thanksgiving-style gathering of friends usually held in late November on a day other than the fourth Thursday.
Stephanie Wood started her career in CPG marketing communications at two different food associations in Washington, D.C. Then during the first dot-com bubble, she worked for the marketing strategy arm of a venture capital company, helping to launch newly funded businesses.
Randi Slusky began her career after graduating with a degree in theatre production, starting as a costumer working behind the scenes. After some time, her path took a turn into magazine and catalog production before transitioning into agency work.
Walgreens extended its familiar, category-based "buy 2, get 3rd free" incentive to packaged foods in December 2017, allowing Balance Rewards cardholders to mix and match "soup & canned meals" products to receive the free item.
Albertsons Co.’s Acme is activating its partnership with the NFL’s 2018 Super Bowl champions for a multifaceted campaign engaging brands and targeting fans this season.
Shopper marketing exists on the cusp between sales and marketing, which puts the discipline in the perfect spot on the organizational chart to pinpoint dysfunction that stems from silos and call it out.
Ashleigh Gage knows a thing or two about commitment and balance. A varsity athlete on the synchronized skating team at Western Michigan, she trained 40 hours a week while carrying a full class load.
Anheuser-Busch InBev earned a starring role in Kroger's annual "Game Day Greats" campaign by running an exclusive "Tailgate Prize Vault" rewards program at the retailer.
Newell Brands lost some $50 million in sales last year after it sporadically stopped some shipments of its markers and other writing SKUs to Office Depot, according to The Wall Street Journal.
Carlos Abrams-Rivera, Campbell Soup president, Pepperidge Farm and U.S. biscuits and bakery, was named president of Campbell Snacks, a recently formed division integrating the Pepperidge Farm and acquired Snyder’s-Lance portfolios.
