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06/26/2018 -
CVS/pharmacy is eliminating post-production tricks and changes to its beauty advertising. In fact, ads will be watermarked with a “CVS Beauty Mark,” a logo that says “Beauty Unaltered” – a signifier that the photo went untouched.

01/03/2019 -
CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

08/14/2018 -
CVS/pharmacy’s recently revamped Beauty Club loyalty program is running at full speed after the retailer introduced new benefits in May.
CVS purposeful choices cleaning aisle

12/05/2017 -
The drugstore chain is expanding its recently revamped “Purposeful Choices” food labeling system to new categories to help shoppers make better choices.

03/12/2018 -
CVS Health recently activated its national sponsorship of the American Heart Association’s Go Red for Women movement.

06/13/2019 -
The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.

09/28/2018 -
CVS/pharmacy recently rolled out a new ScriptPath prescription management system meant to improve patient outcomes and safety.

05/16/2019 -
Just as the cannabis and CBD (or cannabidiol) industries are really ramping up, CVS/pharmacy is getting in on the hype by rolling out CBD topicals to more than 800 stores spanning eight states.

11/10/2017 -
Clorox Co.’s Burt’s Bees turned to CVS/pharmacy to gain account-specific support for the national launch of its new cosmetics collection. The launch — which the brand says is its biggest to date — comprises liquid foundation, blush, mattifying powder, mascara, liner and eye shadow

09/12/2018 -
CVS/pharmacy sharpened its competitive edge in the pharmacy industry by launching one- to two-day pharmacy and front store-delivery nationwide and expanding same-day delivery to new markets.

11/06/2017 -
The retailer partnered with the Teal Pumpkin Project, a nonprofit initiative from Food Allergy Research and Education (FARE), to encourage consumers to stock non-food items for trick-or-treaters with allergies.

06/14/2018 -
CVS/pharmacy is revamping its ExtraCare Beauty Club with “fab new benefits” as a way to further engage its beauty shoppers.

08/24/2018 -
David Denton is leaving his chief financial officer post at CVS Health to work in the same position at Lowe's.

02/07/2018 -
CVS Health executive Helena Foulkes will depart after 26 years with the company to take on a new role as the first female chief executive officer at Hudson’s Bay Co.

12/04/2017 -
CVS/pharmacy is making good on its promise to elevate non-toxic and environmentally friendly products across categories.

05/15/2018 -
When you walk into a CVS/pharmacy y mas in the Miami area, you know you are not in your padre’s CVS.

07/02/2018 -
CVS/pharmacy teamed with L‘Oreal USA’s Essie to launch a loyalty program for ExtraCare Beauty Club members dubbed “Obsessie” in conjunction with the debut of an exclusive, limited-edition royal wedding-themed nail polish collection.

07/09/2019 -
CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26.
Kevin Hourican

04/17/2018 -
CVS/pharmacy promoted Kevin Hourican to president of the company’s retail business Monday. Hourican has been acting as interim executive vice president of CVS Health and president of CVS/pharmacy since the February departure of Helena Foulkes.

07/23/2018 -
The American Dental Association (ADA) has been making its presence known at CVS/pharmacy, both in stores and online, since the duo kicked off a three-year partnership to promote oral health in January.
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