CVS/pharmacy is eliminating post-production tricks and changes to its beauty advertising. In fact, ads will be watermarked with a “CVS Beauty Mark,” a logo that says “Beauty Unaltered” – a signifier that the photo went untouched.
Clorox Co.’s Burt’s Bees turned to CVS/pharmacy to gain account-specific support for the national launch of its new cosmetics collection.
The launch — which the brand says is its biggest to date — comprises liquid foundation, blush, mattifying powder, mascara, liner and eye shadow
The retailer partnered with the Teal Pumpkin Project, a nonprofit initiative from Food Allergy Research and Education (FARE), to encourage consumers to stock non-food items for trick-or-treaters with allergies.
CVS/pharmacy teamed with L‘Oreal USA’s Essie to launch a loyalty program for ExtraCare Beauty Club members dubbed “Obsessie” in conjunction with the debut of an exclusive, limited-edition royal wedding-themed nail polish collection.
CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26.
CVS/pharmacy promoted Kevin Hourican to president of the company’s retail business Monday. Hourican has been acting as interim executive vice president of CVS Health and president of CVS/pharmacy since the February departure of Helena Foulkes.
The American Dental Association (ADA) has been making its presence known at CVS/pharmacy, both in stores and online, since the duo kicked off a three-year partnership to promote oral health in January.