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08/26/2019 -
The Rhode Island-based company outlined priorities largely centered around technology during its latest quarterly earnings call.

01/03/2019 -
CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

11/20/2019 -
CVS Pharmacy in October deepened its relationship with on-demand beauty service Glamsquad to exclusively launch a new line of hair care and beauty tools dubbed GSQ by Glamsquad.

06/13/2019 -
The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.

12/05/2019 -
The drugstore chain is betting that text alerts to ExtraCare members will get better open-rates and engagement than email blasts.

05/16/2019 -
Just as the cannabis and CBD (or cannabidiol) industries are really ramping up, CVS/pharmacy is getting in on the hype by rolling out CBD topicals to more than 800 stores spanning eight states.

07/09/2019 -
CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26.

11/14/2019 -
Top marketing executives from Walgreens and CVS Health weighed in on digital and physical shopper engagement strategies on day one of the Path to Purchase Expo.

02/05/2019 -
The 8-year-old brand creates products for multicultural and melanin-rich skin types and tones.

07/29/2019 -
A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business.

08/26/2019 -
Rachel Roff will participate in a fireside chat about the disruptor brand’s evolution at the 16th annual Consumer Goods Sales & Marketing Summit in Boston in October.

10/01/2019 -
Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

08/26/2019 -
Chief executive officer Amy Shecter will share how the brand became a platform for “connected beauty” during an Oct. 16 session at the 16th annual Consumer Goods Sales & Marketing Summit in Boston.

06/20/2019 -
Take part in a 30-minute debrief presented by Path to Purchase Institute editors on the strategies and tactics driving success (or failure) at today’s leading retail chains including Amazon, Walmart, Target and more! Register Now!

04/19/2019 -
Free subscriptions to Shopper Marketing magazine are available to qualified U.S.

04/26/2019 -
Earlier this month, Petco became the first pet products seller available through Shipt, known for deliveries of groceries and household staples.

01/11/2019 -
Walgreens took aim at specific national brand products in its January coupon book. “Compare and save” ads called out the national-brand competitors.

08/19/2019 -
Path to Purchase Institute's largest annual event returns this November with a new look, feel and more diversified programming.
Path to Purchase Expo 2019 P2PX

09/17/2019 -
The Path to Purchase Institute has unveiled the full details for its largest annual event this November.
Path to Purchase Expo 2019 P2PX

11/11/2019 -
Find out how some of the biggest companies pulled off their recent wins.
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