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05/01/2019 -
We offer perspective on the path to purchase from around the world – from five consumer goods professionals.

10/21/2018 -
The beverage company has revamped its senior leadership to support long-term strategic plans.

07/16/2018 -
Ace Hardware has named Kim Lefko senior vice president, chief marketing officer.

10/15/2018 -
Download the 2019 Shopper Marketing Rate Card.

02/14/2019 -
CEO Robert Cantwell plans to retire April 5 after 35 years with the company.

10/25/2018 -
The long-time partners are appealing to basketball-obsessed consumers with a "House of Hoops" pop-up shop.

06/26/2018 -
By teaming with mobile marketing platform Kiip, the beer giant aims to make brand content more relevant while fostering greater ad transparency.

05/06/2019 -
Target is shining a spotlight on its new private-label seasonal collection Sun Squad, comprising nearly 600 colorful summer-themed accessories.

05/06/2019 -
The mosquito repellent brand has brought a unique twist to category merchandising with an in-store display that uses AR to engage, entertain and inform shoppers.

09/10/2018 -
Target is aggressively stepping up its toy game this holiday season — the first without competitor Toys ‘R’ Us.

07/16/2018 -
Target is celebrating the 20th anniversary of the release of J.K. Rowling’s first Harry Potter novel by stocking seven licensed sets from Lego Group's flagship brand a month before other retailers.

03/18/2019 -
​​​​​​​Soche Picard has been hard at work during her first year as Arc Worldwide North American CEO. She’s spent the time evolving the positioning of Arc (Leo Burnett Group’s commerce agency), realigning teams and creating an operating system around “irresistible commerce.”

03/18/2019 -
Garrett Plepel and Gary Friedlander co-founded Collaborative Marketing Group in November 2000 because they saw the opportunity to provide a cost-effective, nimble shopper marketing agency.

11/15/2018 -
The grocery e-commerce landscape fascinates Sara Welch Goucher. There are several layers of complexity in grocery e-commerce that she did not encounter in the world of selling diapers and paper towels.

11/13/2018 -
Brian Smith has been named president and chief operating officer, effective next year.

09/17/2018 -
Michelle Weinrich joined Mars Wrigley in September 2016 as the shopper insights lead for its Walmart business. In July 2017, she took over leading the shopper insights function for Mars Wrigley Confectionery in the U.S.

07/16/2018 -
With a background in fine arts/oil painting, Joe Wills’ path to Pernod Ricard was anything but traditional.

07/16/2018 -
Daniel Warhaftig, former MillerCoors senior marketing manager – emerging brands, was named Merrick Pet Care director of customer marketing.

04/29/2019 -
Target tied in to the April 22 designation of "Earth Day" by launching a line of sustainable, budget-friendly cleaning and household essentials.
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