Best Buy has unveiled a new logo for the first time in nearly 30 years in conjunction with a brand refresh supported by a marketing campaign highlighting the retailer’s culture, expertise and employees.
Best Buy is looking to its employees and the support services they offer to differentiate itself from online competitors and capitalize on shifting consumer behavior as the consumer electronics retailer makes headway on its 2020 growth strategy.
Best Buy took promoting Nintendo's recently released Super Smash Bros. Ultimate video game for Nintendo Switch to the next level, offering early-access demo events as well as opening early for the launch.
Best Buy recently put its weight behind the June 21 launch of Activision's Crash Team Racing Nitro-Fueled video game with plenty of support ranging from in-store demos and displays to a preorder bonus and digital support.