Companies that haven’t done the legwork in diversity and inclusion may be better served to first keep their mouths closed and their ears open when it comes to publicly reacting to the death of George Floyd, say those experienced in helping brands manage through conflict.
Texting has become the de rigueur platform for consumer goods brands seeking to connect with consumers, but many are still experimenting with the best way to maximize it. For skincare and wellness brand TULA, this has meant testing the right email/texting engagement recipe.
Prescriptive analytics uses the data your business has on hand — no matter how much or how little that may be — to optimize strategy. Now is the time to begin using prescriptive analytics in your business to remain competitive even in uncertain market conditions — better, faster answers.