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02/05/2018 -
The voice-enabled tool kicks off a new digital focus for the Eucerin brand that will roll out throughout 2018.

01/25/2018 -
Beiersdorf launched its first skill for Amazon’s Alexa under the Eucerin brand, providing consumers at home a voice assistant that can guide them to the best Eucerin product for their skin.

09/05/2017 -
In late 2015, Carmina Mio was given the opportunity to work on a Beiersdorf team charged with developing foundational path-to-purchase insights for the hand and body lotion category – for which Beiersdorf is the category leader.

06/13/2018 -
Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce

12/14/2018 -
CGT's 16th annual coverage of the largest public consumer goods companies worldwide includes a deep-dive into recent business and IT-related activity at the 10 largest enterprises.

12/19/2018 -
A new "Ritz Recipes" skill helps users browse recipes, add ingredients to shopping lists and even prepare the dish.

12/17/2018 -
Mondelez International's Ritz is among the consumer packaged goods brands that are experimenting with voice marketing.

10/24/2018 -
Amazon is taking showrooming to a new level by partnering with Hearst Corp.'s Good Housekeeping to open a cashierless pop-up store dubbed GH Lab, where purchases are facilitated by SmileCode mobile technology.

12/27/2017 -
CGT's annual roundup of the largest public companies in the consumer goods industry.

02/21/2019 -
The CGT community’s preferred solution providers for supply chain execution including warehouse management, transportation management, and load optimization and fulfillment.

02/01/2018 -
The CGT community’s preferred providers of solutions for supply chain execution including warehouse management, transportation management and load optimization.

02/16/2018 -
Brands need to create a solid strategy for reaching consumers who are consistently shopping via voice-enabled personal assistants.

02/08/2018 -
While many were hyperbolizing about how virtual reality and augmented reality would change shopping, Amazon was working on what actually emerged as the next frontier for consumer giants: voice.

01/10/2018 -
Download the 2018 Path to Purchase Summit brochure here.
Supply Chain Execution Solutions 2017 Teaser

10/31/2017 -
CGT presents a comparison chart of supply chain execution solution providers for the consumer goods industry.

07/17/2018 -
Our 10th annual report spotlights more than 300 marketing professionals who are leading shopper marketing efforts at some of the most beloved CPG companies and leading retailers.
Who's Who in Digital Shopper Marketing

05/14/2018 -
Our sixth annual report recognizes more than 170 brand and retail executives who are making notable contributions in the area of digital shopper marketing.

10/15/2018 -
CGT presents a comparison chart of solution providers on the forefront of data and analytics. Plus, industry experts from provide thoughts on navigating the challenges and opportunities involved in effective, efficient data management and analytics.

02/22/2019 -
CGT presents a comparison chart of solution providers on the forefront of developing tools that help consumer goods companies improve their trade promotion planning and execution. Plus, a roundtable of industry experts provides thought leadership for companies navigating this critical business need.
2017 Product Information Management Solutions Guide teaser image

07/27/2017 -
CGT presents a comparison chart of product information management solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.
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