Jorge Almeida was working at Anheuser-Busch as a senior brand manager when he decided to reach out to someone from his past. That someone was Ivonne Kinser, an old supervisor of his from when he started his advertising career at Richards/Lerma.
Anheuser-Busch InBev launched an in-store campaign for its Stella Artois beer during the 2017 holiday season that paid homage to the brand’s heritage and craftsmanship. The display caught the eye of judges in the Path to Purchase Institute’s annual Design of the Times competition.
Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.