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Installed at five on-premise accounts, the tap lights up to deliver free rounds of Coors Light whenever Bud Light runs negative marketing messages on social- and broadcast-media channels.

Jorge Almeida was working at Anheuser-Busch as a senior brand manager when he decided to reach out to someone from his past. That someone was Ivonne Kinser, an old supervisor of his from when he started his advertising career at Richards/Lerma.

How does a brand spotlight a line of new premium teas at a retailer that doesn’t heavily promote the brew in stores?

Anheuser-Busch InBev launched an in-store campaign for its Stella Artois beer during the 2017 holiday season that paid homage to the brand’s heritage and craftsmanship. The display caught the eye of judges in the Path to Purchase Institute’s annual Design of the Times competition.

A comparison chart of 24 companies providing various solutions and services that help brands deliver digital incentives and other calls to action to target consumers.

CGT's 16th annual coverage of the largest public consumer goods companies worldwide includes a deep-dive into recent business and IT-related activity at the 10 largest enterprises.

Our seventh annual report recognizes more than 130 brand & retail executives who are making notable contributions in digital marketing.

Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

Our report recognizes more than 250 brand and retail executives who are making notable contributions in the area of e-commerce.

Our 11th annual report showcases the brand and retail executives who are leading and advancing the shopper marketing discipline at their companies.