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03/21/2017 -
The Ultra 95 skill taps into the voice recognition aspect of Alexa to deliver 12 customized fitness workouts to beer drinkers who enjoy staying active physically.

01/02/2018 -
GoodRx, an app that tracks prescription drug prices, is giving consumers a new way to shop for medicine: using Alexa.

07/30/2018 -
Voice commerce isn't going to replace screens any time soon, but it may redefine e-commerce as we know it. Here's how brands can prepare.

03/27/2018 -
The NLP-based “Happy Hour” skill acts as a home bartending assistant and party planner.
Echo Dot

03/13/2017 -
Alexa is a legitimate shopping tool, according to a new study from Field Agent. Roughly one-third (112) of the 318 Alexa users polled in the study say they make purchases through Amazon.com's concierge service.

12/27/2016 -
HarperCollins Christian Publishing began testing a new marketing channel this month by providing daily inspirational messages through the Amazon Alexa "intelligent assistant" voice control system.
Toshiba TV

05/02/2018 -
Best Buy will soon begin exclusively selling Toshiba TVs featuring built-in Amazon Fire and Alexa-activated remote controls.

11/06/2018 -
Users now can give their printers voice commands through an Alexa "skill" aligned with the Epson Connect smart home service. 

03/16/2020 -
A case study in how the turkey giant used voice technology to reach and engage with consumers right in their kitchens.

08/28/2018 -
The seasonal campaign also features snack packaging with talk bubbles that let parents write notes of love and encouragement to the kids.

06/13/2018 -
Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce
Whirlpool washer connect to iphone

01/10/2018 -
Select Whirlpool smart appliances now support Google Assistant and Amazon Alexa, allowing owners to control them with simple voice commands.

03/17/2017 -
Appliance maker Jenn-Air is introducing voice command capabilities to its IoT-enabled wall ovens.

11/20/2017 -
Best Buy unveiled its first voice shopping capabilities ahead of the winter holidays through a partnership with Amazon’s Alexa voice assistant.

10/16/2019 -
The hair care brand is expanding its use of tactile markings on its shampoo and conditioner bottles, and launched a new Alexa skill to further its efforts of making hair care easier for consumers with low to no vision.

08/28/2019 -
Reebok this week debuted a limited-edition "Crystal Coated" Club C sneaker that's up for grabs through a sweepstakes via an Amazon Alexa and Google Home skill.

07/31/2018 -
"Barkeep" is an artificial intelligence-powered virtual bartender that provides users with drink recommendations and recipes.

03/30/2018 -
Each year, Shop! recognizes and honors retail displays that raise the bar and set merchandising and design precedents through its Outstanding Merchandising Achievement (OMA) Awards competition.
Walmart Pre-Stitial Circular Ad

01/03/2017 -
Famed American philosopher Homer Simpson once called alcohol “the cause of, and solution to, all of life’s problems.” I sometimes feel the same way about marketing technology.

04/04/2018 -
Voice commerce may prove easier for consumers to adopt because it brings together two things with which they're already pretty familiar: digital shopping, and talking. Here's how consumer goods companies can prepare.
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