Alexa is a legitimate shopping tool, according to a new study from Field Agent.
Roughly one-third (112) of the 318 Alexa users polled in the study say they make purchases through Amazon.com's concierge service.
The hair care brand is expanding its use of tactile markings on its shampoo and conditioner bottles, and launched a new Alexa skill to further its efforts of making hair care easier for consumers with low to no vision.
Voice commerce may prove easier for consumers to adopt because it brings together two things with which they're already pretty familiar: digital shopping, and talking. Here's how consumer goods companies can prepare.