Search

Press enter to search
Close search
Open Menu
Press enter to search

12/19/2018 -
A new "Ritz Recipes" skill helps users browse recipes, add ingredients to shopping lists and even prepare the dish.

01/02/2018 -
GoodRx, an app that tracks prescription drug prices, is giving consumers a new way to shop for medicine: using Alexa.

12/17/2018 -
Mondelez International's Ritz is among the consumer packaged goods brands that are experimenting with voice marketing.

10/25/2018 -
Dunkin’ Donuts has integrated into Amazon’s Alexa the feature within its mobile app that enables consumers to order coffee, sandwiches and food over the phone to have it ready for pickup at a nearby location.

08/31/2018 -
Sony Pictures tied its release of “Hotel Transylvania 3: Summer Vacation” into an Amazon Alexa skill that brings the voices of select characters into consumers’ homes to read a bedtime story, sing a nursery rhyme or tell a joke.

11/06/2018 -
Users now can give their printers voice commands through an Alexa "skill" aligned with the Epson Connect smart home service. 

03/21/2018 -
The Mars Agency, New York, has rolled out an Alexa skill for a liquor store that helps shoppers while they’re in the aisle as opposed to at home. The global agency rolled out the skill using its “Smart Aisle” technology for Bottlerocket Wine & Spirit in New York City.

07/30/2018 -
Voice commerce isn't going to replace screens any time soon, but it may redefine e-commerce as we know it. Here's how brands can prepare.

03/27/2018 -
The NLP-based “Happy Hour” skill acts as a home bartending assistant and party planner.

02/05/2018 -
The voice-enabled tool kicks off a new digital focus for the Eucerin brand that will roll out throughout 2018.

02/08/2018 -
While many were hyperbolizing about how virtual reality and augmented reality would change shopping, Amazon was working on what actually emerged as the next frontier for consumer giants: voice.
Toshiba TV

05/02/2018 -
Best Buy will soon begin exclusively selling Toshiba TVs featuring built-in Amazon Fire and Alexa-activated remote controls.

08/17/2018 -
Alexa Spanier landed at a small agency right out of college, doing work in public relations and marketing and following the career path she always intended to take. That was where she realized that marketing was her true passion, and she moved to another agency, focusing solely on CPG marketing.

12/14/2018 -
Amazon observed Giving Tuesday by introducing voice-powered toy donations via Alexa.

07/16/2018 -
Best Buy and Amazon are expanding their voice shopping partnership to add voice-exclusive deals via Alexa-enabled devices.

01/25/2018 -
Beiersdorf launched its first skill for Amazon’s Alexa under the Eucerin brand, providing consumers at home a voice assistant that can guide them to the best Eucerin product for their skin.

08/28/2018 -
The seasonal campaign also features snack packaging with talk bubbles that let parents write notes of love and encouragement to the kids.

06/13/2018 -
Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce

02/01/2019 -
Amazon is for the second time poking fun at its own Alexa voice assistant in a Super Bowl spot that also reflects Jeff Bezos' philosophy of embracing failures along the way to success.
Whirlpool washer connect to iphone

01/10/2018 -
Select Whirlpool smart appliances now support Google Assistant and Amazon Alexa, allowing owners to control them with simple voice commands.
Show More