Search

Press enter to search
Close search
Open Menu
Press enter to search

10/05/2018 -
Rollout of a distributor management system aims to better control promotions, improve productivity and streamline inventory and sales processes across the continent.
Hershey chocolate

03/05/2018 -
The implementation is part of Hershey's overall plan to leverage technology for competitive advantage.

10/26/2018 -
Accenture's Laura Gurski breaks down three technology trends that are helping consumer goods companies become modern, connected enterprises.
Accenture Strategy 7 Characteristics of Change

05/02/2018 -
Consumer goods companies are facing a tough new reality where owning and selling big, global brands is no longer the guaranteed formula for success that it once was.

11/28/2018 -
Accenture led a digital transformation program designed to help the 171-year-old brewer become a modern, agile enterprise.

02/15/2019 -
Developed by Accenture using tech from various partners, the solution demonstrates the business value of virtual reality testing.

08/13/2018 -
When it comes to supply chain IT investments, consumer goods companies need to place a clearer focus on growth.

08/15/2018 -
The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.

08/27/2018 -
With shoppers enjoying more choices than ever, consumer goods companies should leverage AI to become more closely aligned with their behavior.

04/04/2018 -
Voice commerce may prove easier for consumers to adopt because it brings together two things with which they're already pretty familiar: digital shopping, and talking. Here's how consumer goods companies can prepare.

06/26/2018 -
Back from the Consumer Goods Sales and Marketing Summit, Oracle's Michael Forhez and Accenture's Justin Honaman look at five trends driving the industry's digital transformation.

06/27/2018 -
Technology-led innovation offers consumer goods companies an unprecedented opportunity to keep pace with their digital-first counterparts in fast-moving, hyper-competitive consumer markets.

12/10/2018 -
An authentic brand purpose will be critical for building loyalty among modern, proactive "prosumers."

10/15/2018 -
Consumer packaged goods companies are working toward a more informed future that uses deeper insights, better metrics and faster response times to modernize the traditional TPM process. CGT's first TPM-specific research report looks at key trends in this critical business practice.

06/01/2018 -
GlobalData expects the initial hoopla to decline due to cost and complexity before blockchain is embraced for select applications.

02/04/2019 -
Company vets Adeel Najmi and Rahul Bhattacharya were named chief product officer and chief analytics officer, respectively

12/19/2018 -
A comparison chart of solution providers on the forefront of customer management. Plus, a roundtable of experts provides thought leadership on navigating the challenges and opportunities involved in the effective management of retailer relationships in an omnichannel marketplace.
Show More