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11/19/2019 -
The retailer is launching "7Voice," allowing customers to place orders through its 7Now delivery service via voice-enabled devices Google Home and Amazon Echo.

08/19/2019 -
7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.

10/01/2019 -
More than ever, brands must continually keep up with technology to stay close to consumers.

08/01/2019 -
Lena Lewis joined Ferrara earlier this year to head up consumer engagement and shopper marketing.

02/14/2020 -
The new role will have oversight over the company's digital transformation efforts and building new capabilities to advance innovation and speed to market.

12/04/2019 -
The retailer is launching interactive digital kiosks from Vengo Labs that offer shoppers samples, while adding data and analytics to the sampling experience.

03/12/2020 -
Although consumer goods companies are investing in digital and analytics, the majority (60%) aren’t seeing an impactful ROI. Beyond the short-term consequences of these losses, long-term implications include losing share and employee talent to the companies that are.

10/01/2019 -
Analytics is impacting the bottom line for brands and agencies alike.

10/01/2019 -
AI-driven tools help CPGs get a clearer picture of retail realities,

10/01/2019 -
Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

08/01/2019 -
Path to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys.