Manufacturer: Mondelez International
Lead Agency: Phoenix Creative Co.
2019 Shopper Marketing Effie Award: New Product/Service Introduction (Bronze)
Looking to bring excitement back to the Oreo cookie brand, particularly among Millennial shoppers, Mondelez International went all in
7-Eleven has teamed with National Collegiate Athletic Association sponsor BodyArmor to launch a pair of March Madness-themed augmented reality (AR) experiences within the retailer's mobile application.
While browsing Reddit in early December I spotted a drone-taken photo of our little neighborhood. I thought it was pretty cool; a detailed, high-resolution image from a perspective attainable only via flying camera.