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When 3M expressed interest in building a shopper insights competency, Keith Albright didn’t hesitate to be a part of it.

3M recently launched a mobile application for Android devices that lets users instantly capture, digitize and share Post-it Notes.

Location: Singapore

Office Depot is shining a spotlight on 3M's new Post-it "Extreme Notes," which are made for industrial office environments.

Family Dollar again made its Smart Coupons program the center of its spring cleaning campaign, offering deals on bulk purchases of products from Clorox Co. and SC Johnson.

The pet products company has integrated its "Serve Smart Feeder" with Amazon’s button-based replenishment service to let consumers automatically reorder dog food.

Publix focused its back-to-school marketing on products for lunchboxes with promotions spotlighting national brands and private labels.

Family Dollar is trying to lure in treasure hunters looking for holiday gifts and other seasonal needs through a "Discover Something New" campaign.​​​​​​​

The Home Depot this spring is shining a spotlight on brands from Clorox Co., RB, Newell Brands and Procter & Gamble, positioning them as "brands you can trust all season long."

Seeking to build on its rapid success as a media publisher, Tasty has turned its sights to the commerce world, unveiling new research to back the effectiveness of its ability to drive consumers to stores and influence their purchase decisions. ... From P2PSummit.

The Path to Purchase Institute announced the winners of the 2017 Design of the Times Awards competition at a special reception Sept. 27 during the Path to Purchase Expo in Chicago.

Despite a vast array of methodologies and a wide variety of job titles, this elite group of nearly 200 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.

The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. Awards were presented at the Path to Purchase Institute’s Shopper Marketing Celebration.

The 2018 Guide to P-O-P Design & Manufacturing features in-depth profiles from 13 leading companies.

Download the 2019 Shopper Marketing Rate Card.

Despite a vast array of methodologies and a wide variety of job titles, this elite group of 160-plus marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.

Our 10th annual report spotlights more than 300 marketing professionals who are leading shopper marketing efforts at some of the most beloved CPG companies and leading retailers.

Here is the complete list of 2019 OMA Award winners, announced at GlobalShop on June 27 in Chicago.

April Carlisle, VP, Shopper Marketing, at The Coca-Cola Co., is one of three 2019 selections for the Path to Purchase Institute Hall of Fame. We interviewed her in February at Coca-Cola's headquarters.