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10/02/2019 -
The digital native, hair color brand is planning to franchise and aggressively expand its brick-and-mortar Madison Reed Color Bars under a new joint venture with Ann Arbor, MI-based consulting firm Franworth.

04/30/2019 -
The digital native brand is expanding its exclusive retail partnership to bring the prestige hair care brand and its "Madi” chatbot to roughly 1,200 locations in the U.S.

10/31/2018 -
The digital tool lets consumers use mobile devices to virtually test more than 40 shades of hair color in a life-like simulation. 

12/21/2017 -
Tiesta Tea is not a traditional consumer goods company — although its knack for scoring distribution deals with the likes of Target would make any old-school CPG envious.
CGT business and technology awards 2017 teaser image

12/21/2017 -
Saluting a year’s worth of exemplary consumer goods executives and organizations.

02/20/2018 -
A new study by the Interactive Advertising Bureau finds that consumers are favoring brands that are focused on direct relationships with customers and serving their evolving needs.

07/15/2018 -
An Executive’s Guide to new trends, consumer behavior, retail disruption, innovation, technology and the rapidly changing landscape of the industry.

04/30/2019 -
Path to Purchase Institute League of Leaders members tell us why they value their Path to Purchase Institute membership.

04/16/2019 -
Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in transparency. The industry is changing. It's time to be prepared.

04/08/2019 -
Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in collaboration. The industry is changing. It's time to be prepared.

03/19/2019 -
IKEA is a furniture store chain from Sweden, and about 10% of its 424 stores are located in the U.S. These are incredibly large, high-volume stores that make IKEA the largest furniture retailer in the world.

03/18/2019 -
​​​​​​​Soche Picard has been hard at work during her first year as Arc Worldwide North American CEO. She’s spent the time evolving the positioning of Arc (Leo Burnett Group’s commerce agency), realigning teams and creating an operating system around “irresistible commerce.”

03/18/2019 -
​​​​​​​Patti Conti has been at the helm of HMT Associates for nearly two decades. She founded the agency in 2002 based on her passion for connecting consumers to brands.

03/18/2019 -
​​​​​​​As senior vice president of shopper engagement for The Marketing Arm, Jay Evans oversees the agency’s PepsiCo shopper marketing work and its new business opportunities in shopper.

03/18/2019 -
Garrett Plepel and Gary Friedlander co-founded Collaborative Marketing Group in November 2000 because they saw the opportunity to provide a cost-effective, nimble shopper marketing agency.

03/18/2019 -
Charles Daigle first connected with Dallas-based agency Promotional Resources in the 1980s when it was a small shop working with the food service industry.

03/08/2019 -
Erich Fritz was named executive vice president and chief supply chain officer, Jordan Greenberg was named EVP and chief commercial officer and Ellen Schum was named EVP and chief customer officer.
MOjO Marketing Collaboration Center

03/08/2019 -
MOjO Marketing has opened its Creative Colloboration Center in Bentonville, Arkansas.
Breaktime Media logo

03/08/2019 -
Boston-based Breaktime Media launched a new personalization engine that allows shoppers to receive dynamic and customized content and offers based on how they interact with other content.
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