The digital native, hair color brand is planning to franchise and aggressively expand its brick-and-mortar Madison Reed Color Bars under a new joint venture with Ann Arbor, MI-based consulting firm Franworth.
Women account for 85 percent of all consumer purchases, but not even 30 percent of today’s retail industry leaders are women.
Hand in hand with retail’s struggle to retain female employees, is the industry’s challenge to respond to its evolving shopper demands.
Shopper marketing: A cross-functional discipline designed to improve business performance by using actionable insights to connect with shoppers and influence behavior anywhere along the path to purchase.
Key elements of effective shopper marketing include: