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04/30/2019 -
The digital native brand is expanding its exclusive retail partnership to bring the prestige hair care brand and its "Madi” chatbot to roughly 1,200 locations in the U.S.

10/31/2018 -
The digital tool lets consumers use mobile devices to virtually test more than 40 shades of hair color in a life-like simulation. 

04/30/2019 -
Path to Purchase Institute League of Leaders members tell us why they value their Path to Purchase Institute membership.

04/16/2019 -
Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in transparency. The industry is changing. It's time to be prepared.

04/08/2019 -
Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in collaboration. The industry is changing. It's time to be prepared.
Albertsons Performance Media

04/04/2019 -
One year after its launch, Albertsons Performance Media powered by Quotient is delivering to CPGs as high as two times more return on their ad spend compared to industry benchmarks set by Nielsen.

04/04/2019 -
Join senior execs from Albertsons Cos., Quotient and Facebook as they share how they’re delivering targeted, personalized and optimized programming focused on driving sales during a May 16 session at the P2PSummit.

04/02/2019 -
​​​​​​​Three-time Olympic gold medalist Misty May-Treanor will deliver the closing keynote at the Path to Purchase Summit, which takes place May 15-17 at Marriott Harbor Beach Resort & Spa in Fort Lauderdale, Florida.

03/28/2019 -
Founder and CEO Tom Szaky will discuss the innovative waste-reduction program known as Loop, and how it aspires to be an engine for brands to catapult this new model of packaging.

03/24/2019 -
Vice president of Walmart Labs’ global data and analytics platform Ray Boyle will take the stage for a May 17 keynote session at the Path to Purchase Summit.

03/24/2019 -
OxfordSM executives Sarah Gelason and Jonathan Simpson will reveal how brands used to working in the brick-and-mortar space can collaborate with e-commerce and omnichannel retailers during a May 16 session at the Path to Purchase Summit.

03/24/2019 -
Vicki Lehr, vice president of category solutions for Hallmark, and Anne Chambers, chief executive officer of Capre Group, will take the stage in a May 16 session at the Path to Purchase Summit to share how Hallmark amplified the impact of joint business planning with a purposeful, holistic approach

03/24/2019 -
A veteran industry executive, Andy Murray will share his expertise about the current state of retail and the future potential it holds in a candid conversation with FCB/Red president Tina Manikas in a May 16 keynote session at the Path to Purchase Summit.

03/22/2019 -
Theory House founder and president Jim Cusson will join Illy Caffe North America chief marketing officer Beverly Stotz to discuss how brands can engage Millennials by tapping into their passion during a May 16 session at the Path to Purchase Summit.

03/22/2019 -
The marketing team for Sony Pictures’ “Escape Room” movie appropriately created banner ads that when clicked sent users into a 360-degree escape room – based on creepy rooms featured in the movie. Sony tied the interactive ads to a sweepstakes that was hosted on a microsite.

03/22/2019 -
The USDA officially approved the mobile phone scannable bar code from Digimarc, Beaverton, Oregon, as a method of transparency on packages for foods that are bioengineered (also known as GMOs). The government recently regulated that foods containing GMOs must disclose as such.

03/22/2019 -
Apple Pay, Google Pay, Samsung Pay and contactless cards from MasterCard, Visa, American Express and Discover are now accepted at Target stores, the retailer announced in a blog post on its corporate site.

03/22/2019 -
Digital promotion company Voucherify is helping taxi companies battle ride-share companies like Lyft and Uber.

03/22/2019 -
Berkeley, California-based Grabango is moving forward with its hands-free, cashierless checkout technology, having signed four U.S. chains that they say serve more than 600 million shoppers a year and cover a combined 29 million square feet of floor space.

03/22/2019 -
Autonomous checkout company Standard Cognition, San Francisco, has acquired Explorer.ai, a mapping and computer vision company that will improve Standard Cognition’s mapping technology. The move adds more engineers to ramp up Standard Cognition’s cashier-less shopping technology.
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