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03/15/2019 -
Trust in manufacturers and their brands has been decreasing while consumers have demanded to know more about their products, and Unilever is responding to this environment by building trust through transparency.

03/11/2019 -
The supermarket chain has been increasingly drawing attention to its wellness icons and shelf tags to help shoppers efficiently locate and explore products and personalize shopping trips.

02/21/2019 -
The CGT community’s preferred providers of solutions for managing, updating and syndicating product data internally and in conjunction with retailers and other sales partners.

12/01/2019 -
A comparison chart of top vendors helping consumer goods companies develop the systems, tools, processes, assets and best practices they need to excel in the e-commerce arena.

02/21/2019 -
The CGT community’s preferred providers of solutions for new product development and introduction, and various other aspects of product lifecycle management.

02/21/2019 -
CGT’s readers again select their favorite IT solution providers across 16 business-critical functions.

04/16/2019 -
Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in transparency. The industry is changing. It's time to be prepared.

04/08/2019 -
Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in collaboration. The industry is changing. It's time to be prepared.

05/01/2019 -
Concept Designs developed a comprehensive display program for the temperature-controlled cups and mugs of Ember Technologies.

05/01/2019 -
Justin Honaman was named Georgia-Pacific vice president, data, analytics and digital transformation.

05/01/2019 -
A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

04/23/2019 -
The performance apparel maker's “Futurecraft Loop” initiative will manufacture shoes entirely from ocean plastics that can be returned and repurposed into another pair.

04/19/2019 -
Shopper marketing: A cross-functional discipline designed to improve business performance by using actionable insights to connect with shoppers and influence behavior anywhere along the path to purchase. Key elements of effective shopper marketing include:  an organizational

04/19/2019 -
Free subscriptions to Shopper Marketing magazine are available to qualified U.S.

05/19/2019 -
A collection of Path to Purchase Institute White Papers produced in collaboration with industry partners

04/17/2019 -
Because they have the insights to make the business case for change, chief financial officers are uniquely positioned to drive the transformation that consumer goods companies need.
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