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02/28/2020 -
Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign. 

09/21/2020 -
The Kraft Heinz Company continued its corporate transformation, bringing on Diana Frost as chief growth officer for Kraft Heinz Canada.

02/20/2020 -
Calling 2019 a “very difficult year” for the company, CEO Miguel Patricio said Kraft Heinz is now seeing the beginning of stabilization.

08/14/2020 -
The Kraft Heinz Company bolstered its leadership team as part of the next phase of its turnaround strategy, naming a new president of U.S. sales and a new U.S. chief growth officer.

07/14/2020 -
Petrova joins the company from Conagra Brands, where she was director and head of its supply chain business in Canada.

09/15/2020 -
The Kraft Heinz Company revealed the next step in its turnaround: an operating model centered on five pillars that cuts costs by $2 billion, increases marketing spend by 30%, and sells off some of its cheese businesses.

05/14/2020 -
The campaign might have once been more fitting for April Fool’s Day, but it landed perfectly in today’s world of vaguely defined days.

09/25/2020 -
Did you or someone on your team recently take a new role? We want to hear about it!

10/01/2019 -
Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

06/16/2020 -
Over a period of just 45 days, the footwear retailer and manufacturer donated over 860,000 pairs of its Classic clogs to healthcare workers — a feat made even more impressive given its ideation-to-execution timeline of a mere five days.

10/01/2019 -
More than ever, brands must continually keep up with technology to stay close to consumers.

04/02/2020 -
Just as coronavirus has put a lot of business initiatives on the fast-track, the grocery delivery platform has been forced to share data with CPGs earlier than planned in order to help supply chains.

07/06/2020 -
The Harris Poll Essential 100 Ranking rates companies on their corporate response to the pandemic in four different categories.

07/09/2020 -
Personalization can serve as a critical tool to help consumer goods brands tackle current challenges head on, and to be prepared for new changes in customer behavior.

05/05/2020 -
As the spread of COVID-19 continues its march of disruption across the globe, its ramifications on food production came sharply into focus with one succinct statement: “The food supply chain is breaking.”
Digital Shopper Engagement Solutions 2020

01/01/2020 -
A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.

10/01/2019 -
Analytics is impacting the bottom line for brands and agencies alike.

10/01/2019 -
AI-driven tools help CPGs get a clearer picture of retail realities,

12/01/2019 -
A comparison chart of top vendors helping consumer goods companies develop the systems, tools, processes, assets and best practices they need to excel in the e-commerce arena.
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