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StayinFront

06/19/2019 -
Ferrero Group has selected the StayinFront TouchCG product to improve retail efficiency and effectiveness globally.

10/16/2019 -
The confectionery company is implementing Alloy’s enterprise supply chain solution.

10/01/2019 -
Phil DeConto has been in the CPG food industry his entire career, even working at his local Stop & Shop as a kid.

04/10/2019 -
Kellogg's sale of the Keebler cookie business and Constellation Brands' wine drain represent ongoing disruption in the business plans of packaged goods makers.

12/07/2018 -
Walgreens in early November revealed a “Holiday Gift Shop” at walgreens.com that serves as an online hub for its holiday promotions. The page highlights “Gifts of the week” – select beauty gifts and stocking stuffers offered at a 50% discount.

11/12/2019 -
The point-of-sale and inventory data that CPGs obtain from retailer partners has always been important.

01/03/2019 -
CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

03/05/2019 -
Kroger is shining a spotlight on Hasbro tabletop games, and frozen, snack and beverage SKUs from a variety of manufacturers through a "Family Fun Night" program.

08/01/2019 -
Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

01/15/2019 -
It’s pretty clear that a dramatic transformation is underway when the industry’s largest company sells off its namesake brand. That’s exactly what happened to the consumer goods industry in 2018.
Deb Monahan

10/01/2019 -
This elite group of more than 175 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.
Retail Execution 2019

11/01/2019 -
A comparison chart of 23 companies providing solutions for executing and monitoring in-store sales and marketing activity.

12/19/2018 -
A comparison chart of solution providers on the forefront of customer management. Plus, a roundtable of experts provides thought leadership on navigating the challenges and opportunities involved in the effective management of retailer relationships in an omnichannel marketplace.

02/22/2019 -
CGT presents a comparison chart of solution providers on the forefront of developing tools that help consumer goods companies improve their trade promotion planning and execution. Plus, a roundtable of industry experts provides thought leadership for companies navigating this critical business need.

12/14/2018 -
CGT's 16th annual coverage of the largest public consumer goods companies worldwide includes a deep-dive into recent business and IT-related activity at the 10 largest enterprises.
Christine Nessen of Office Depot

06/01/2019 -
Our seventh annual report recognizes more than 130 brand & retail executives who are making notable contributions in digital marketing.
Jacque James

08/01/2019 -
Our 11th annual report showcases the brand and retail executives who are leading and advancing the shopper marketing discipline at their companies.

04/30/2019 -
Path to Purchase Institute League of Leaders members tell us why they value their Path to Purchase Institute membership.

04/16/2019 -
Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in transparency. The industry is changing. It's time to be prepared.

04/08/2019 -
Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in collaboration. The industry is changing. It's time to be prepared.
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