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09/12/2018 -
CVS/pharmacy sharpened its competitive edge in the pharmacy industry by launching one- to two-day pharmacy and front store-delivery nationwide and expanding same-day delivery to new markets.

06/13/2019 -
The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.

07/09/2019 -
CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26.

05/16/2019 -
Just as the cannabis and CBD (or cannabidiol) industries are really ramping up, CVS/pharmacy is getting in on the hype by rolling out CBD topicals to more than 800 stores spanning eight states.

11/16/2018 -
CVS/pharmacy recently debuted a new store-within-a-store beauty experience dubbed BeautyIRL aimed at elevating the category as well as encouraging discovery of new products and trends.

09/10/2018 -
CVS/pharmacy recently teamed with Kiss Products to roll out an exclusive Korean beauty-inspired brand dubbed Joah.

10/25/2018 -
Bayer Healthcare earned secondary merchandising space at CVS/pharmacy with an account-specific floorstand supporting its Oct. 14 "Be Your Best Self" FSI event.​​​​​​​

10/01/2018 -
CVS/pharmacy upped its beauty game by dangling a free, eight-piece beauty bag with purchase of $30 worth of eligible beauty and personal care products.

04/26/2019 -
Earlier this month, Petco became the first pet products seller available through Shipt, known for deliveries of groceries and household staples.

10/03/2018 -
At a keynote presentation during the Path to Purchase Expo, Facebook's director of CPG, shopper marketing and e-commerce Dave Sommer asserted that a "mobile first" approach will be integral to figuring out the future of shopper marketing for CPG companies and retailers.

07/29/2019 -
A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business.

01/03/2019 -
CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

09/28/2018 -
CVS/pharmacy recently rolled out a new ScriptPath prescription management system meant to improve patient outcomes and safety.

02/05/2019 -
The 8-year-old brand creates products for multicultural and melanin-rich skin types and tones.

05/01/2019 -
A pat on the back to 24 upstarts making unique marks on the evolving retail marketplace.

04/30/2019 -
Path to Purchase Institute League of Leaders members tell us why they value their Path to Purchase Institute membership.

04/16/2019 -
Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in transparency. The industry is changing. It's time to be prepared.

04/08/2019 -
Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in collaboration. The industry is changing. It's time to be prepared.

03/19/2019 -
IKEA is a furniture store chain from Sweden, and about 10% of its 424 stores are located in the U.S. These are incredibly large, high-volume stores that make IKEA the largest furniture retailer in the world.

03/18/2019 -
​​​​​​​Soche Picard has been hard at work during her first year as Arc Worldwide North American CEO. She’s spent the time evolving the positioning of Arc (Leo Burnett Group’s commerce agency), realigning teams and creating an operating system around “irresistible commerce.”
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