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08/26/2019 -
Chief executive officer Amy Shecter will share how the brand became a platform for “connected beauty” during an Oct. 16 session at the 16th annual Consumer Goods Sales & Marketing Summit in Boston.

06/13/2019 -
The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.

07/09/2019 -
CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26.

05/16/2019 -
Just as the cannabis and CBD (or cannabidiol) industries are really ramping up, CVS/pharmacy is getting in on the hype by rolling out CBD topicals to more than 800 stores spanning eight states.

11/16/2018 -
CVS/pharmacy recently debuted a new store-within-a-store beauty experience dubbed BeautyIRL aimed at elevating the category as well as encouraging discovery of new products and trends.

08/26/2019 -
Rachel Roff will participate in a fireside chat about the disruptor brand’s evolution at the 16th annual Consumer Goods Sales & Marketing Summit in Boston in October.

04/26/2019 -
Earlier this month, Petco became the first pet products seller available through Shipt, known for deliveries of groceries and household staples.

07/29/2019 -
A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business.

01/03/2019 -
CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

02/05/2019 -
The 8-year-old brand creates products for multicultural and melanin-rich skin types and tones.

08/26/2019 -
The Rhode Island-based company outlined priorities largely centered around technology during its latest quarterly earnings call.

05/01/2019 -
A pat on the back to 24 upstarts making unique marks on the evolving retail marketplace.

04/30/2019 -
Path to Purchase Institute League of Leaders members tell us why they value their Path to Purchase Institute membership.

04/16/2019 -
Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in transparency. The industry is changing. It's time to be prepared.

04/08/2019 -
Join our Path to Purchase Summit (P2PSummit), May 15-17, 2019 in Fort Lauderdale, FL and become an expert in collaboration. The industry is changing. It's time to be prepared.

03/19/2019 -
IKEA is a furniture store chain from Sweden, and about 10% of its 424 stores are located in the U.S. These are incredibly large, high-volume stores that make IKEA the largest furniture retailer in the world.

03/18/2019 -
​​​​​​​Soche Picard has been hard at work during her first year as Arc Worldwide North American CEO. She’s spent the time evolving the positioning of Arc (Leo Burnett Group’s commerce agency), realigning teams and creating an operating system around “irresistible commerce.”

03/18/2019 -
​​​​​​​Patti Conti has been at the helm of HMT Associates for nearly two decades. She founded the agency in 2002 based on her passion for connecting consumers to brands.

03/18/2019 -
​​​​​​​As senior vice president of shopper engagement for The Marketing Arm, Jay Evans oversees the agency’s PepsiCo shopper marketing work and its new business opportunities in shopper.

03/18/2019 -
Garrett Plepel and Gary Friedlander co-founded Collaborative Marketing Group in November 2000 because they saw the opportunity to provide a cost-effective, nimble shopper marketing agency.
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