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10/21/2018 -
The beverage company has revamped its senior leadership to support long-term strategic plans.

09/05/2018 -
The beverage giant expanded its portfolio of up-and-coming brands with New England's Moxie.

09/25/2018 -
The acquisition of an Australia-based health beverage maker signals Coke's first step into a category that's growing in more ways than one.

11/29/2018 -
Dollar General has teamed with Coca-Cola Co. for a holiday-themed incentive encouraging shoppers to "give the gift of refreshment."

01/15/2019 -
Jessica Ellickson is one of three 2018 Women of Excellence honorees in the “Collaboration” category.

01/23/2019 -
Coca-Cola Co. is giving e-tailer Boxed an exclusive launch window for Smartwater's ionized alkaline and antioxidant infused waters before the one-liter bottles become available nationally in March.

12/26/2018 -
The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.

03/15/2019 -
At the Path to Purchase Summit, learn how Coca-Cola, Family Dollar and the Boys and Girls Club of America came together to drive shopper loyalty and give back to the community.

03/29/2019 -
Coca-Cola Co. and Mondelez International’s Nabisco have teamed up to activate their sponsorships of the National Collegiate Athletic Association for an account-specific sweepstakes running at Southeastern Grocers’ Winn-Dixie, Bi-Lo and Harveys during March Madness season.

04/01/2019 -
Meijer is shining a spotlight on National Collegiate Athletic Association's Division I Men's Basketball Tournament sponsors Mondelez International, Coca-Cola Co. and Hershey Co. in stores and online during this year's March Madness season.

01/29/2019 -
Home Depot is unofficially tying in to the National Football League's Super Bowl 2019 by staging a football-themed sweepstakes with Coca-Cola Co.

05/01/2019 -
We offer perspective on the path to purchase from around the world – from five consumer goods professionals.

09/05/2018 -
Nestlé expands its offerings by becoming Starbucks' retail partner; Coca-Cola dives into the category by acquiring UK-based Costa.

01/22/2019 -
Coca-Cola's April Carlisle, Kroger's Jody Kalmbach and Chobani's Peter McGuinness will be honored in May at P2PSummit.

09/13/2018 -
Southeastern Grocers is kicking off football season with a sweepstakes centering on the SE Grocers Rewards loyalty program the retailer launched in July.

09/11/2018 -
The Home Depot is positioning SKUs from Coca-Cola Co., Newell Brands' Rubbermaid, Clorox Co.'s Kingsford, Weber-Stephen Products' Weber and private label Ryobi as ideal tailgating components this football season. 

03/21/2019 -
Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.
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